WHAT IS AMERICA’S MOST TRUSTED STREAMING DEVICE?
2023 Best Streaming Device
A popular approach to accessing video, music, movies, and sports content are to use streaming media devices to connect your TV to the internet. Streaming devices provide a solution to access online content from TV services or apps easily. A small computer dedicated to streaming content through your TV is at the core of streaming devices. An online search or visit to a specialty retail store will demonstrate the popularity of these devices. There are several different brands and products in the marketplace, which streaming media device is best? Which brand of streaming device is most trusted?
2023 America’s Most Trusted Study
Founded more than a decade ago, Lifestory Research's America's Most Trusted® study examines how customers make decisions based on trust. The consumer-driven data insights provided by this research are based on social and opinion science research practices that adhere to the highest quality standards.
In more than 50 studies annually, we survey thousands of people about their perceptions and experiences with different brands. Once a year, we share insights into what consumers say are the most trusted brands.
A brand's reputation for trust distinguishes it from its competitors and peers and allows it to differentiate itself from them. As a result of customer trust, profits, loyalty, positive word-of-mouth, and customer satisfaction all rise, costs decline, and customer satisfaction soars.
Net Trust Index Quotient Scores are derived from three consumer trust levels: Trust Advocates, Trust Neutrals, and Trust Antagonists. Among consumers in the product research study, the brand with the highest Net Trust Index Quotient Score expressed significant trust in the brand, while a brand with a Trust Antagonist expresses distrust.
What are the top streaming device brands people trust the most?
2023 America’s Most Trusted Streaming Device
The Lifestory Research 2023 America’s Most Trusted® Streaming Device Study found Roku as the most trusted brand among people considering the purchase of a streaming device. With a Net Trust Quotient Score of 108.7, Roku had the highest trust rating among the most popular streaming device brands.
The most trusted streaming device brands, in order, were Roku, Amazon Fire TV, Google Chromecast, Apple TV, NVIDIA Shield, and TiVo Stream. Roku received the best reviews and trust ratings among the most popular streaming device brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Streaming Device ranking is based on 2,825 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a streaming device.
If a streaming device brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. See the survey methodology and frequently asked questions for details.
Here we share the streaming device ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 6 Ranked Streaming Devices – 2023 Study Ratings
| 1 | Roku | 108.7 | ★★★★★ |
| 2 | Amazon Fire TV | 108.2 | ★★★★★ |
| 3 | Goolge Chromecast | 100.4 | ☆☆☆ |
| 4 | Apple TV | 99.1 | ☆☆☆ |
| 5 | NVIDIA Shield | 90.3 | ☆☆ |
| 6 | TiVo Stream | 79.2 | ☆☆ |
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Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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