America’s Most Trusted Streaming Device Brand

The Lifestory Research 2020 America’s Most Trusted® Streaming Device Brand Study identified Amazon Fire as the most trusted brand among people considering the purchase of a streaming device for their home. Amazon Fire TV generated a Net Trust Quotient Score of 81.1 and the 5 Star Trust Rating among people actively shopping a streaming device. What are the best streaming device brands? The most trusted streaming device brands, in order, were Amazon Fire TV, Roku, Apple TV, and Goolge Chromecast. Amazon Fire TV received the best reviews and trust ratings among the most popular streaming device brands as determined by consumers. See the table for trust scores and the most trusted ratings of the most popular television streaming device brands.

The Lifestory Research 2020 America’s Most Trusted® Streaming Device Brand study examines trust among consumers actively shopping a streaming device. The 2020 ranking is based on 2,812 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people who were actively shopping for a streaming device. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. If a brand had a low brand awareness and did not have enough brand judgments, these brands were excluded in the rankings.

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The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including streaming device brands. The trust score is formulated based on how thousands of people judge the merits of the brands in the study. Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand. Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.

The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized streaming device brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the streaming device brands product category in which they operate as well as examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research 2020 America’s Most Trusted® Streaming Device Brand Study identified national press release that can be found on the Lifestory Research website.

The Lifestory Research 2020 America’s Most Trusted® Streaming Device Brand Study identified explores shopper perceptions of streaming device brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the streaming device brands. The study investigates the questions asked when people are shopping for a streaming device. What are the best streaming device brands? Which streaming device brands do people recommend? Which streaming device brand can you trust? What is the quality of different streaming device brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line. The study addresses streaming device brands reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.

The streaming device brands that were found to be most recognized in the study were Amazon Fire, Roku, Apple TV, and Goolge Chromecast. Brand awareness and brand familiarity were used to determine if a streaming device brands was known well enough to be included in the national trust ranking. Amazon Fire TV received the highest Net Trust Quotient score and earned the #1 ranking of most trusted streaming device brands.

Amazon Fire TV is a streaming device that connects your television or home theater to the Internet and allows you to stream video and music from online services. Unveiled on April 2, 2014, the Amazon Fire TV (1st Generation) was made available for purchase in the US. The Amazon Fire TV streaming device is offered by Amazon.com, Inc., (NASDAQ: AMZN) an American multinational technology company based in Seattle, Washington, that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Amazon.com, Inc. engages in the provision of online retail shopping services. The company was founded by Jeff Bezos in July 1994 and is headquartered in Seattle, WA.

Lifestory Research America’s Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America’s Most Trusted® survey results without the express prior written consent of Lifestory Research.

About Lifestory Research®

Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.

About America’s Most Trusted®

America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.

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