RANKED: 2024 AMERICA’S MOST TRUSTED STREAMING DEVICE
What are the Best Media Streaming Device Brands?
A prevalent method for enjoying video, music, movies, and sports content is through streaming media devices that link your TV to the internet. These devices offer a seamless solution for accessing online content from various TV services and applications. Central to these devices is a compact, specialized computer designed for streaming content directly to your TV. A quick online search or a visit to a specialty retail outlet vividly illustrates the widespread popularity of these devices. With many brands and products available, determining the top-performing streaming media device and the most reliable brand can be a significant consideration for consumers. What do consumers believe are the best streaming device brands?
The 2024 America’s Most Trusted Study
For over ten years, the America's Most Trusted® study has been a signal for brands seeking to understand the vital role of trust for consumers. A savvy brand acknowledges the direct link between consumer trust and business success. This study serves as the definitive benchmark of brand trust, keenly awaited by consumers and brand managers annually, with updated results published in January.
To ensure customers' return or repeat purchases, trust building is necessary. A brand's streaming media device reputation is determined by customers' confidence in the company's ability to deliver its promises. Consumers who trust a brand have a greater propensity to purchase and recommend it to others. Brand trust also contributes to customer loyalty, as they are more likely to remain loyal to the streaming media device brands they trust.
At the beginning of each year, Lifestory Research releases America’s Most Trusted® latest outcomes. We engage in more than 75 detailed product studies annually, gathering feedback from thousands of individuals about their perceptions and interactions with various brand products. Within this study, we gauge the level of trust individuals place in specific brands when making product choices, relying on our rigorously validated Net Trust Quotient Score.
Net Trust Quotient Scores (NTQS) are used to determine whether a product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand within a particular product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.
What are the top streaming device brands people trust the most? To answer this question, the top streaming device brands were rated in the America’s Most Trusted Study. The study aims to identify the streaming device brands people trust by asking them to rate each brand within the product category.
Our streaming device ratings are crafted through a foundation of authentic perspectives, relying on the opinions of real individuals. Employing rigorous social scientific survey standards, we meticulously collect feedback, ensuring that our sample sizes are tailored to reflect our target audience's sentiments accurately. All our streaming device research findings exclusively hinge on the opinions expressed by participants who independently completed surveys as part of America's Most Trusted Research program. In determining the most trusted streaming device brands, we deliberately abstain from incorporating third-party reviews, editorial committees, or input from industry professionals. The Lifestory Research ratings, reviews, and awards are thus grounded in detailed survey feedback, drawing from the candid opinions and trust ratings of those engaged in our streaming device study.
2024 America’s Most Trusted Streaming Device
The Lifestory Research 2024 America’s Most Trusted® Streaming Device Study found Roku to be the most trusted brand among people considering the purchase of a streaming device. Brands included in the final ranking were determined by people actively shopping for a streaming device who rated the brands they were familiar with.
The Lifestory Research 2024 America’s Most Trusted® Streaming Device ranking is based on 3,484 opinions of people surveyed in the United States over the last 12 months.
With a Net Trust Quotient Score of 106.9, Roku had the highest trust rating among the most popular streaming device brands. The most trusted streaming device brands, in order, were Roku, Amazon Fire TV, Google Chromecast, Apple TV, NVIDIA Shield, and TiVo Stream.
To be considered in our streaming device rankings, a brand must have a certain level of consumer recognition. This means that people should know about the streaming device brand and have formed opinions about it. If a streaming device brand lacks this recognition or enough feedback, it won't be included in our rankings. To make it into the rankings, a streaming device brand needs to have received many responses in our surveys. This is crucial for ensuring the accuracy of our results. We use a rigorous statistical approach, requiring a 95% confidence level with no more than a 3% margin of error. This means we can be highly certain that our consumer opinions reflect those of the surveyed population. In addition, we ensure that our sample size is large enough to guarantee the validity and reliability of the streaming device survey results. This ensures that our streaming device rankings are based on solid data and provides consumers and industry professionals with valuable insights.
The top streaming device brands ranked in the 2024 America’s Most Trusted® streaming device study is listed below.
TOP 6 Ranked Streaming Devices – 2024 Study
| 1 | Roku | 106.9 | ★★★★★ |
| 2 | Amazon Fire TV | 106.8 | ★★★★★ |
| 3 | Goolge Chromecast | 100.3 | ☆☆☆ |
| 4 | Apple TV | 99.8 | ☆☆☆ |
| 5 | NVIDIA Shield | 89.7 | ☆☆ |
| 6 | TiVo Stream | 80.8 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys streaming device shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized streaming device brands in the market. In the study, consumers rate the quality of the streaming device brand, their likelihood of recommending the streaming device to others, how favorable they feel about the brand behind the streaming device, how they rate the reputation of the streaming device, and their trust in the streaming device brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Roku:
Roku Inc. is an American publicly traded company that manufactures a variety of streaming media players. Headquartered in San Jose, California, Roku was founded in 2002. The company's streaming devices allow users to access a wide range of streaming services and channels, providing an extensive entertainment experience.Amazon Fire TV:
Amazon Fire TV is a line of digital media players and micro consoles developed by Amazon. The devices are designed to stream digital content to a television. Amazon, an American multinational technology company, is the owner of the Fire TV brand. The company, founded by Jeff Bezos, is headquartered in Seattle, Washington.Google Chromecast:
Chromecast is a line of digital media players developed by Google. It is a small dongle that plugs into the HDMI port of a television, enabling users to stream content from their mobile device or computer to the TV screen. Google, the multinational technology giant, owns the Chromecast brand. The company was founded in 1998 and is headquartered in Mountain View, California.Apple TV:
Apple TV is a digital media player and streaming device developed by Apple Inc. Apple, a leading technology company founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, is headquartered in Cupertino, California. Apple TV allows users to access various digital content, including movies, TV shows, and apps, on their television screens.NVIDIA Shield:
NVIDIA Shield is a series of digital media players and gaming devices developed by NVIDIA Corporation. NVIDIA, an American technology company known for its graphics processing units (GPUs), is headquartered in Santa Clara, California. The Shield devices are designed to offer high-quality streaming and gaming experiences.TiVo Stream:
TiVo Stream is a streaming device developed by TiVo Corporation, an American technology company. TiVo was founded in 1997 and is headquartered in Durham, North Carolina. The TiVo Stream allows users to access streaming services and integrate streaming content with traditional cable or satellite television, providing a comprehensive entertainment solution.
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