America’s Most Trusted Streaming Device Brand

What are the best streaming device brands? The Lifestory Research 2021 America’s Most Trusted® Streaming Device Brand Study identified Amazon Fire TV as the most trusted brand among people considering the purchase of a streaming device for their home. Amazon Fire TV generated a Net Trust Quotient Score of 92.0 and the 5 Star Trust Rating among people actively shopping for a streaming device.

This is the second consecutive year that Amazon Fire TV was rated by shoppers as the most trusted streaming device brand.  Amazon Fire TV was rated as the 2020 and 2021 America’s Most Trusted® Streaming Device. A streaming device connects your television or home theater to the Internet and allows you to stream video and music from online services.

The 4 Most Trusted Streaming Device Brands – 2021 Study

  1. Amazon Fire TV

  2. Apple TV

  3. Google Chromecast

  4. Roku

 

See the table for trust scores and the most trusted ratings of the most popular television streaming device brands. 

 
2021 America’s Most Trusted® Streaming Device
 
 

WHICH BRAND CAN YOU TRUST?

The Lifestory Research 2021 America’s Most Trusted® Streaming Device Brand ranking is based on 5,322 people surveyed between January and December in the United States.  Brands included in the final ranking were nationally recognized by people who were actively shopping for a streaming device. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 2% margin of error.  

The trust score is formulated based on how thousands of people judge the merits of the brands in the study.  Study participants responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists.  The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 500 brands and product segments included in the study, and then rank-ordered within each product segment.

Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research 2021 America’s Most Trusted® Streaming Device Brand Study identified national press release that can be found on the Lifestory Research website.  

The Lifestory Research 2021 America’s Most Trusted® Streaming Device Brand Study identified the streaming device brands most recognized in the study were Amazon Fire TV, Apple TV, Google Chromecast, and Roku. Brand awareness and brand familiarity were used to determine if a streaming device brand was known well enough to be included in the national trust ranking. Amazon Fire TV received the highest Net Trust Quotient score and earned the #1 ranking of most trusted streaming device brands.

Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.