What is the most trusted toilet brand in 2022?
America's Most Trusted® TOILET BRAND
This year, in the Lifestory Research 2022 America's Most Trusted® Toilet Brand Study, we discovered that Kohler is the most trusted brand. Kohler received the best reviews and trust ratings among the most prevalent toilet brands. As America's Most Trusted toilet, Kohler obtained a Net Trust Quotient Score of 126.3 and received the 5 Star Trust Rating among people actively shopping for toilets for their homes.
The 2022 ranking is based on 4,980 opinions of people surveyed between January and December in the United States. This is the third year in a row in which Kohler has captured the #1 rank in the annual America's Most Trusted® Study (2022, 2021, 2020).
What are the best toilet brands?
America's Most Trusted 2022 Toilet Brand Study answers this question based on shoppers' opinions.
The Lifestory Research America's Most Trusted® Study ranking of toilet brands' is determined from the Net Trust Index Quotient Score. Scores are standardized across more than 500 brands and product segments included in the study and then rank-ordered within each product segment.The most recognized and popular toiletbrands are among the nationally-ranked brands evaluated in the study.
Top 5 Toilet Brands Ranked – 2022 America's Most Trusted Study
Kohler
American Standard
Delta
Toto
Sterling
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. Contact Us for more information. See frequently asked questions page.
An index score of 100 is average for all toilet brands included in the study. A top #1 rank represents the toilet brand that generated the highest Net Trust Quotient Score within the product category. Details of the research program are on the survey methodology page, in our press releases, and the frequently asked questions page.
WHAT ARE THE MOST TRUSTED BRANDS IN AMERICA?
The America's Most Trusted® Study calculates people's trust across 50 product categories from Home Builders to HVAC Systems to Tools to Kitchen Appliances. People taking the survey provide their opinions of trust, quality, word-of-mouth, the likelihood of recommending to others, and several other brand equity questions. The data collected across more than 500 brands provides keen insight into how trust plays a role in people's impressions of the most popular brands in the marketplace.
The Lifestory Research America's Most Trusted® Toilet Brand Study explores shopper perceptions of toilet brands and examines how each shopping event and brand encounter impacts customers' overall value perceptions of the toilet brand. The study addresses toilet shopper reviews and summarizes net promoter, quality reviews, purchase intent, and a variety of other metrics. The study also identifies critical service standards that drive higher customer experiences and the bottom line.
The toilet study investigates the questions asked when people are shopping. For example, what are the best toilet brands? Which brands of toilets do people recommend? Which toilet brand can you trust? What is the quality of different toilet brands?
WHAT IS THE BEST TOILET BRAND?
To determine the Lifestory Research 2022 America's Most Trusted® Toilet Brand, the trust ratings for the most recognized brands were calculated. The toilet brands that were most recognized in the study were Kohler, American Standard, Delta, Toto, and Sterling.
You can find a complete list of the 2022 Brands for America's Most Trusted® Study.
People taking the survey provide their opinions and experiences with those brands they have considered when considering a purchase. If people have the knowledge and a belief of a toilet brand, they are asked questions that range from toilet trust to toilet brand reputation to toilet quality. Lifestory Research uses this consumer insight to assist brands seeking to understand consumer opinions, impact sales performance, and strengthen brand equity.
WHAT IS THE AMERICA'S MOST TRUSTED STUDY?
Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust. America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with established social science research practices that seek to adhere to the highest quality standards of consumer insight.
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Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.