INFLUENCE PLACES

WHAT SURROUNDS US, INFLUENCES US

To generate an effective product or experience, you need to first understand what influence levers are at play in the psychology of people. We all make decisions based on the interplay between our internal drives and our surroundings.  Identifying and creating a new solution requires an approach that takes into consideration these internal and external influence forces. Influence design is a unique approach in which we embed our knowledge of influence psychology into the design of new products and experiences.

The surrounding environment in which we experience a product or service influences the decisions we make.  At Lifestory we understand that the physical setting can play a significant role in how people form judgements, experience emotions, and ultimately choose how to behave.  From the framed art on the wall to the music playing in the background, our unconscious mind is busy taking note and in turn infiltrating our thoughts and actions.

An environment can also be in itself an influence driver.  In placemaking design you may be seeking to create an experiential atmosphere that is the influence agent.  Shops, stores, parks, or any setting that is intended to draw people to the setting is an influence environment.  The intended action is to get your customer to visit the location by creating a place that feeds a psychological need.  

Working with you and your design team, Lifestory participates in the creation of influence environments that draw people in and move people to action.