INFLUENCE RESEARCH

WHERE DO YOU BEGIN IF YOU WANT TO SHAPE PERCEPTIONS, BEHAVIORS, EMOTIONS, ATTITUDES AND EXPECTATIONS?

As your research partner, Lifestory provides real-world solutions that draw upon our expertise in the psychological science of persuasion. Our influence research is unique in that we combine behavioral psychology with advanced research methods to provide insights that amplify outcomes. We can identify opportunities, barriers, viable product offerings, market potential, price and product positions, and more.

The flexibility of our process allows us to develop solutions for a wide variety of industries, organizations, brands, places, experiences and project types.

Assignments performed by Lifestory have spanned many domains and topics including:

  • Advertising Effectiveness

  • Advertising Tracking Studies

  • Attitude and Usage Studies

  • Behavior and Action Research

  • Brand Equity Research

  • Brand Identity Image Development

  • Brand Loyalty Studies

  • Brand Positioning Studies

  • Brand Reputation

  • Brand Valuation and Assessment

  • Business to Business Research B2B

  • Business to Consumer Research B2C

  • Campaign Evaluation

  • Competitive Intelligence

  • Competitor Analysis

  • Concept Optimization Development

  • Concept Research and Testing

  • Consumer Promotion Research

  • Consumer Segmentation

  • Corporate Equity Research

  • Corporate Identity Image Development

  • Corporate Loyalty Studies

  • Corporate Positioning Studies

  • Corporate Reputation

  • Corporate Valuation and Assessment

  • Customer Loyalty & Satisfaction

  • Customer Rejecter and Recovery Studies

  • Customer Satisfaction

  • Customer Service Execution

  • Employee Commitment

  • Employee Engagement

  • Employee Opinion Studies

  • Employee Satisfaction

  • Energy Reduction Research

  • Environmental Research

  • Fan Engagement

  • Guest Shopping Experience

  • Influence Image Studies

  • Market Segmentation Studies

  • Marketing Claim Substantiation

  • Marketing Effectiveness Studies

  • Marketing Research and Tracking

  • Message Development Testing

  • Message Testing

  • Mystery Shopping

  • New Product Research

  • Package Testing

  • Post Purchase

  • Customer Loyalty

  • Customer Satisfaction Studies

  • Pricing Research Studies

  • Product Development

  • Product Demand Assessment

  • Product Placement Positioning

  • Program Effectiveness Studies

  • Project & Product Feasibility

  • Promotion Evaluation Studies

  • Psychographic Research

  • Rejecter Studies

  • Repositioning Studies

  • Sales Staff and Process Audits

  • Sales Staff Skill Capability Evaluation

  • Segmentation Studies

  • Service Quality Measurement

  • Shopper Satisfaction and Experience

  • Sponsorship Research

  • Sustainability Opinion

  • Usability Research

  • Web Site Evaluation

  • Word-of-Mouth Research

Shina Chen