Using this approach noted above, Lifestory Research calculates T scores for the brands in the study. A new feature of this year’s study is that all brand T scores, across all categories tracked in the American’s Most Trusted Study™, were based on all brands in the study. By using a category wide index allows home based brands to be compared across each category included in the consumer research study. An index score of 100 is average for all home brands included in the study. In the following table is the rank order of the brands. The rankings are based on the Net Trust Index Quotient Score.
People trust those brands that match or exceed their expectations. When a brand performs as some one expects, their trust increases. Brand trust produces brand equity which produces value in both the future purchase behavior of consumers as well as their likelihood of expressing positive word of mouth comments to others. When trust is high, it acts like a multiplier, elevating and improving every dimension of how a consumer sees and acts toward the brand.
The Lifestory Research America’s Most Trusted Study, in its fourth year, awards companies that provide services or products to customers in their home. Brands currently awarded the designation of America’s Most Trusted include: home builders, active adult resort home builders, cabinets, faucets, electric utilities, HVAC systems, kitchen appliance brands, laundry appliance brands, paint, and residential realtor organizations.
Shea Homes ranks highest in trust among active adult resort home builder brands according to Lifestory Research America’s Most Trusted™ 2016 Active Adult Home Builder Brand Study. The study, based on 10,942 consumer opinions, tracks how trust impacts consumer’s evaluations of active adult resort home builder brands. Consumer opinions are collected over the course of the prior 12 months. To qualify to participate in the study, participants must have indicated that they were aware of specific brands, over the age of 50, and actively shopping for a new active adult resort home. Participants completed several questions including motivational drivers, demographic characteristics, and brand equity measures. The brand measures include measures of brand awareness, quality and trust.
In the Lifestory Research America’s Most Trusted Study, consumers are asked about their trust in home based brands. Trust is measured through the Lifestory Research Net Trust Quotient Score in which every brand can be divided into three categories: “advocates,” a customer who feels a significant trust toward the brand; “neutrals,” those who trust a specific brand, but do not see a specific brand as standing on the shoulders of other brands in regards to trust; and “antagonists,” who are skeptics with little, if any, trust in a specific brand.
About Lifestory Research®
Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.
About America’s Most Trusted®
America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.
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