RANKED: 2024 AMERICA’S MOST TRUSTED VACUUM
What are the Best Vacuum Brands?
The vacuum cleaner stands as the cornerstone of any effective house cleaning routine. Its regular use not only enhances the lifespan of your carpets but also prevents damage from accumulated dirt and debris. This preservation not only spares you the expense of premature replacement but also contributes to a more sustainable living environment. Whether through online searches or visits to home improvement stores, many vacuum cleaner options are readily available. These models distinguish themselves through their unique features and the reputation of their respective brands. Given the pivotal role that brand recognition plays in the purchasing process, identifying the preeminent vacuum cleaner and the most reliable brand is a paramount consideration for consumers seeking an efficient and durable cleaning solution.
The 2024 America’s Most Trusted Study
Founded over a decade ago, America's Most Trusted® has sought to aid brands in understanding how shopping decisions are influenced by trust. To be successful, brands must understand precisely how consumer trust impacts business performance. New results are published each year in January, making it a definitive ranking of brand trust.
Developing vacuum brand trust with customers is essential to ensuring they return to a brand. It is based on their confidence that the brand can fulfill its promises. Customers are more likely to purchase or recommend a vacuum brand if they trust it. Brand trust can also build customer loyalty because customers are more likely to remain loyal to a vacuum brand they trust.
Each year, Lifestory Research provides the latest results of America's Most Trusted®. Our team conducts over 75 product studies annually, gathering insights from thousands of individuals regarding their perceptions and experiences with various brand products. Within this study, we employ a rigorously validated Net Trust Quotient Score to assess the trust individuals place in specific brands during product selection.
Net Trust Quotient Scores (NTQS) are used to determine whether a product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand within a particular product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.
What are the top vacuum brands people trust the most? To answer this question, the top vacuum brands were rated in the America’s Most Trusted Study. The study aims to identify the vacuum brands people trust the most by asking them to rate each brand within the product category.
2024 America’s Most Trusted Vacuum
The Lifestory Research 2024 America’s Most Trusted® Vacuum Study found Dyson to be the most trusted brand among people considering the purchase of a vacuum. With the Net Trust Quotient Score of 122.5, Dyson had the highest trust rating among the most popular vacuum brands. This is the sixth year Dyson was rated as the most trusted vacuum brand in the annual study.
The Lifestory Research 2024 America’s Most Trusted® Vacuum ranking is based on 7,073 opinions of people surveyed in the United States over the last 12 months. Dyson, Shark, Hoover, Bissell, Eureka, Electrolux, Samsung, Oreck, Miele, Kenmore, and Dirt Devil were the most trusted vacuum brands.
If a vacuum brand had low brand awareness and did not have enough brand judgments, they were excluded from the rankings based on the ranking criteria. That is, vacuum brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the vacuum ranking. This confidence level is necessary to ensure that the vacuum results accurately reflect the opinions of the surveyed population about the brands in the study. The sample size must also be large enough to ensure the validity of the vacuum survey results.
The top vacuum brands ranked in the 2024 America’s Most Trusted® vacuum study are listed below.
TOP 11 Ranked Vacuum Brands – 2024 Study
| 1 | Dyson | 122.5 | ★★★★★ |
| 2 | Shark | 112.1 | ☆☆☆ |
| 3 | Hoover | 109.4 | ☆☆☆ |
| 4 | Bissell | 108.7 | ☆☆ |
| 5 | Eureka | 102.2 | ☆☆ |
| 6 | Electrolux | 102.1 | ☆☆ |
| 7 | Samsung | 101.4 | ☆☆ |
| 8 | Oreck | 100.9 | ☆☆ |
| 9 | Miele | 100.5 | ☆☆ |
| 10 | Kenmore | 97.5 | ☆☆ |
| 11 | Dirt Devil | 95.7 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys vacuum shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized vacuum brands in the market. In the study, consumers rate the quality of the vacuum brand, their likelihood of recommending the vacuum to others, how favorable they feel about the brand behind the vacuum, how they rate the reputation of the vacuum, and their trust in the vacuum brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Dyson:
Dyson Ltd. is a British technology company known for its innovative vacuum cleaners. Founded by Sir James Dyson in 1991, the company's headquarters is in Malmesbury, England. Dyson vacuums are recognized for their bagless cyclonic technology and distinctive design.Shark:
SharkNinja Operating LLC, an American company, produces a variety of household appliances, including vacuum cleaners under the Shark brand. Founded in 1998, SharkNinja's headquarters is in Needham, Massachusetts. Shark vacuums are known for their versatility, with models designed for different cleaning needs.Hoover:
Hoover is a vacuum cleaner brand owned by Techtronic Industries, a Hong Kong-based company. The Hoover Company, founded in 1908 and initially based in the U.S., is known for its historical significance in the vacuum industry. Hoover vacuums are designed for both residential and commercial use.Bissell:
Bissell Inc., an American privately owned vacuum cleaner and floor care product manufacturing company, was founded in 1876. Headquartered in Walker, Michigan, Bissell is recognized for its carpet cleaners, vacuum cleaners, and other cleaning solutions.Eureka:
Eureka is a brand of vacuum cleaners owned by Midea Group, a Chinese company. Initially founded in 1909 in Detroit, Michigan, Eureka has a long history in the vacuum industry. Eureka vacuums are known for their diverse range of models catering to different cleaning preferences.Electrolux:
AB Electrolux, a Swedish multinational home appliance manufacturer, owns the Electrolux brand of vacuum cleaners. The company, founded in 1919 and headquartered in Stockholm, Sweden, is a global leader in household appliances, including vacuum cleaners known for their performance and durability.Samsung:
Samsung, a South Korean multinational conglomerate, manufactures a variety of consumer electronics, including vacuum cleaners. Founded in 1938 and headquartered in Seoul, South Korea, Samsung vacuums are designed to integrate advanced technology for effective cleaning.Oreck:
Oreck Corporation, an American manufacturer of vacuum cleaners and other cleaning products, was founded in 1963. Based in Nashville, Tennessee, Oreck vacuums are known for their lightweight design and commercial-grade cleaning capabilities.Miele:
Miele is a German manufacturer of high-end domestic appliances, including vacuum cleaners. Founded in 1899 and headquartered in Gütersloh, Germany, Miele is renowned for producing premium-quality appliances with advanced features and durability.Kenmore:
Kenmore is a brand of household appliances, including vacuum cleaners, owned by Transformco. Originally introduced by Sears, Kenmore has a long history in the appliance industry and is known for providing a range of reliable and affordable vacuum models.Dirt Devil:
Dirt Devil is a brand of vacuum cleaners currently owned by TTI Floor Care North America. Founded in 1905, Dirt Devil has a history of producing handheld and upright vacuum cleaners, and its headquarters is in Glenwillow, Ohio. Dirt Devil vacuums are recognized for their compact design and affordability.
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