What is the most trusted vacuum brand in 2022?

America's Most Trusted® VACUUM BRAND

This year, in the Lifestory Research 2022 America's Most Trusted® Vacuum Study, we discovered that Dyson is the most trusted brand for the fourth consecutive year.  Dyson received the best reviews and trust ratings among the most popular vacuum brands judged by consumers.  As America's Most Trusted vacuum, Dyson obtained a Net Trust Quotient Score of 121.9 and earned the 5 Star Trust Rating among people actively shopping for a vacuum for their home. 

What are the best vacuum brands? 

The 2022 ranking is based on 5,610 opinions of people surveyed between January and December in the United States.  The annual study examines trust among customers actively shopping for a vacuum for their homes.  To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.

Details of the approach used in the research program can be found on the survey methodology page.  Additional insights and questions answered can be seen in our press releases or the frequently asked questions

Top 11 Vacuum Brands Ranked  – 2022 America's Most Trusted Study

  1. Dyson

  2. Shark

  3. Hoover

  4. Bissell

  5. Miele

  6. Electrolux

  7. Samsung

  8. Eureka

  9. Oreck

  10. Kenmore

  11. Dirt Devil

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. Contact Us for more information.

 

Past results from the Lifestory Research America's Most Trusted® Vacuum Study can be found here: 2021 Vacuum Study, 2020 Vacuum Study, 2019 Vacuum Study

An index score of 100 is average for all vacuum brands included in the study. A top #1 rank represents the vacuum brand that generated the highest Net Trust Quotient Score within the product category. To learn more about how we perform this study, we recommend reading thesurvey methodology page and the frequently asked questions.

WHAT ARE THE MOST TRUSTED BRANDS IN AMERICA?

The vacuum study investigates the questions asked when people are shopping. For example, what are the best vacuum brands? Which brands of vacuum do people recommend? Which vacuum brand can you trust?  What is the quality of different vacuum brands?

America's Most Trusted® Study calculates people's trust across 50 product categories from Home Builders to HVAC Systems to Tools to Kitchen Appliances. People taking the survey are asked their opinions of trust, quality, word-of-mouth, the likelihood of recommending to others, and several other brand equity questions.  The data collected across more than 500 brands provides keen insight into how trust plays a role in people's impressions of the most popular brands in the marketplace.

The Lifestory Research America's Most Trusted® Vacuum Study explores shopper perceptions of vacuum and examines how each shopping event and brand encounter impacts customers' overall value perceptions of the vacuum brand. In addition, the study addresses vacuum shopper reviews and summarizes net promoter, quality reviews, purchase intent, and a variety of other metrics. The study also identifies critical service standards that drive higher customer experiences and the bottom line.


WHAT IS THE BEST VACUUM BRAND?

To determine the Lifestory Research 2022 America's Most Trusted® Vacuum, the trust ratings for the most recognized brands were assessed.  The vacuum brands identified most by shoppers in the study were Dyson, Shark, Hoover, Bissell, Miele, Electrolux, Samsung, Eureka, Oreck, Kenmore, and Dirt Devil. 

Want to see all of the brands included in the 2022 America's Most Trusted® Study?  See our list of the 2022 brands in the study.

People taking the survey provide their opinions and experiences with those brands they have considered when considering a purchase. For example, if people have the knowledge and a view of a vacuum brand, they are then asked questions that range from vacuum trust to vacuum brand reputation to vacuum quality.  Lifestory Research uses this consumer insight to assist brands seeking to understand consumer opinions, impact sales performance, and strengthen brand equity. 


WHAT IS THE AMERICA'S MOST TRUSTED STUDY?

Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust.  America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.

 

Read these posts to learn more about brand trust

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BRANDS THINK, CUSTOMERS FEEL

HOW DO YOU BUILD BRAND TRUST?

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Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices.

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.

America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.