RANKED: 2024 AMERICA’S MOST TRUSTED KITcHEN APPLIANCE BRAND
What are the Best Kitchen Appliance Brands?
Kitchen appliances are integral features that can elevate a household's functionality and overall experience. As consumers embark on the quest for kitchen upgrades, they typically weigh the style and performance of various products. However, it's imperative to acknowledge that brand selection holds equal weight in this decision-making process.
The market includes numerous kitchen appliance brands offering diverse features and functionalities. Many of these brands boast extensive legacies spanning decades, built upon foundations of quality, style, and performance. Determining the premier kitchen appliance brand can be challenging, given the array of options. Have you ever wondered how consumers evaluate and rate the best kitchen appliance brands?
What is the best kitchen appliance brand among all the options you have?
The 2024 America’s Most Trusted Study
The America's Most Trusted® study has helped brands understand how trust impacts consumer behavior in its decade-plus existence. The most successful brands understand how consumer trust influences the outcome of their business. The study has become the benchmark for measuring brand trust, and its updated results are released every January.
Which are the most trusted kitchen brands? This question was answered by evaluating the top kitchen brands in the America's Most Trusted Study. By asking participants to rate each kitchen appliance brand within a particular product category, the study attempts to identify the brands most trusted by consumers most familiar with the brand. The overall kitchen appliance ranking is based on four specific product studies - refrigerator, cooktop, dishwasher, and microwave.
Brand trust is the customers' faith in a brand's ability to meet its commitments to those it serves. When consumers place trust in a kitchen appliance brand, they hold a high degree of confidence that the product will perform at or above their expectations. In the annual America's Most Trusted® study, we survey thousands of people about their evaluations and perceptions of brands.
The Lifestory Research ratings, reviews, and awards are based on detailed survey feedback derived from the opinions and ratings of those surveyed in the kitchen appliance study. We do not use third-party reviews and ratings, editorial committees, or industry professionals in determining the most trusted kitchen appliance brands. We rely on real people's opinions and rigorous social scientific survey standards to obtain consumer ratings, including sample sizes designed to reflect the target audience's opinions. All kitchen appliance research findings are exclusively founded on the opinions of people who independently completed the surveys in America's Most Trusted Research program.
2024 America’s Most Trusted Kitchen Appliance
The Lifestory Research 2024 America’s Most Trusted® Kitchen Appliance Study found Bosch to be the most trusted brand among people considering the purchase of a kitchen appliance. With a Net Trust Quotient Score of 118.7, Bosch had the highest overall trust rating among the most popular refrigerator, cooktop, dishwasher, and microwave brands. The overall results and rankings include the brands providing kitchen appliances across multiple product categories. The brands included in each product category study are summarized here.
The Lifestory Research 2024 America’s Most Trusted® Cooktop ranking is based on 8,967 opinions of people surveyed in the United States over the last 12 months. The most trusted cooktop brands, in order were Bosch, Viking, KitchenAid, Maytag, Whirlpool, GE, Samsung, LG, Kenmore, Miele, Jenn-Air, Frigidaire, Thermador, and Electrolux.
The Lifestory Research 2024 America’s Most Trusted® Dishwasher ranking is based on 7,590 opinions of people surveyed in the United States about their perceptions of the most popular dishwasher brands in the market. In order, the most trusted dishwasher brands were Bosch, Maytag, KitchenAid, Whirlpool, Samsung, GE, LG, Kenmore, Frigidaire, and Amana.
The Lifestory Research 2024 America’s Most Trusted® Refrigerator ranking is derived from the opinions of 7,909 people surveyed about their perceptions of the most popular refrigerator brands. The most trusted refrigerator brands were Bosch, KitchenAid, Whirlpool, Maytag, LG, GE, Samsung, Frigidaire, Kenmore, and Amana.
If a kitchen appliance brand's recognition and feedback didn't meet specific criteria, it was not considered for our rankings. To qualify, brands had to obtain sufficient survey responses, resulting in a 95% confidence level with no more than a 3% margin of error. This stringent standard ensures that the kitchen appliance brand trust ratings are reliable and represent the opinions of the surveyed population.
The table below shows the overall kitchen appliance rankings among the top brands in the 2024 America’s Most Trusted® study.
TOP 9 Ranked Kitchen Appliance Brands – 2024 Study
| 1 | Bosch | 108.7 | ★★★★★ |
| 2 | KitchenAid | 108.6 | ★★★★★ |
| 3 | Whirlpool | 108.3 | ★★★★★ |
| 4 | Maytag | 107.7 | ★★★★★ |
| 5 | Samsung | 105.2 | ☆☆☆ |
| 6 | LG | 105.1 | ☆☆☆ |
| 7 | GE | 104.7 | ☆☆☆ |
| 8 | Frigidaire | 102.0 | ☆☆☆ |
| 9 | Amana | 91.7 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys kitchen appliance shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized kitchen appliance brands in the market. In the study, consumers rate the quality of the kitchen appliance brand, their likelihood of recommending the to others, how favorable they feel about the brand behind the kitchen appliance, how they rate the reputation of the kitchen appliance, and their trust in the kitchen appliance brand. The overall kitchen appliance rating is based on the results within each of the refrigerator, cooktop, dishwasher, and microwave studies.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Bosch:
Bosch, owned by Robert Bosch GmbH, is a German multinational engineering and technology company headquartered in Gerlingen. Founded in 1886, Bosch offers a variety of kitchen appliances, including refrigerators, dishwashers, microwaves, and cooktops, known for their innovative features and quality. The commitment to cutting-edge technology became evident in 1933 when Bosch introduced its first refrigerator. In the early 20th century, Bosch diversified its product range, delving into automotive components, power tools, and household appliances. Over the years, Bosch has continually evolved its product line, incorporating advancements in automation, energy efficiency, and smart technology.KitchenAid:
KitchenAid, a brand owned by Whirlpool Corporation, originated in 1919 and is headquartered in Benton Harbor, Michigan, USA. While KitchenAid is renowned for its stand mixers, it also provides a range of kitchen appliances, including refrigerators, dishwashers, microwaves, and cooktops, known for their design and functionality.Whirlpool:
Whirlpool Corporation, based in Benton Harbor, Michigan, USA, owns the Whirlpool brand, established in 1911. Whirlpool is a major player in kitchen appliances, offering a diverse range including refrigerators, dishwashers, microwaves, and cooktops known for their reliability and performance.Maytag:
Maytag, part of Whirlpool Corporation, has a history dating back to 1893. Headquartered in Benton Harbor, Michigan, USA, Maytag is recognized for its laundry appliances, dishwashers, and refrigerators, known for durability and dependability.Samsung:
Samsung, a South Korean conglomerate founded in 1938 and headquartered in Seoul, produces a wide range of home appliances, including refrigerators, dishwashers, microwaves, and cooktops. Samsung's kitchen appliances are known for their technology and modern design.LG:
LG Corporation, the parent company of LG Electronics, was founded in 1958 and is headquartered in Seoul, South Korea. LG's home appliances division offers a variety of products, including refrigerators, dishwashers, microwaves, and cooktops known for their innovation and sleek design.GE (General Electric):
General Electric, founded in 1892 and headquartered in Boston, Massachusetts, USA, operates in various sectors, including appliances. GE Appliances, a subsidiary, produces kitchen appliances such as refrigerators, dishwashers, microwaves, and cooktops, known for their quality and advanced features.Frigidaire:
Frigidaire, a brand of home appliances owned by Electrolux, originated in 1918. Electrolux, a Swedish company, is the parent company. Frigidaire's kitchen appliances, including refrigerators, dishwashers, microwaves, and cooktops, are recognized for their efficiency and functionality.Amana:
Amana, part of the Whirlpool Corporation, originated in 1934 as The Electrical Equipment Co. Headquartered in Amana, Iowa, USA, Amana offers kitchen appliances, including refrigerators, dishwashers, microwaves, and cooktops, known for their simplicity and performance.
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