WHAT IS AMERICA’S MOST TRUSTED PAINT BRAND?
2023 Best Paint Brand
Paint is a popular and distinctive consideration for remodeling or upgrading homes. Paint adds color and style to any room in the house and sets the overall design tone. Shopping for paint also comes with decisions on paint finishes, from flat to gloss. Paint brands are differentiated in the market based on product features such as quality, value, and visual appeal. But the most common factor impacting paint selection is the brand. That is, the brand name of the paint is a deciding criterion when people shop for paint. Do you know what people select as the best paint brand? What is the most trusted paint brand?
2023 America’s Most Trusted Study
Over ten years ago, Lifestory Research established America's Most Trusted® study to better understand how trust influences shopping decisions. Using social and opinion science approaches to research, we aim to provide consumer-driven data insights that adhere to high-quality consumer insight standards.
Lifestory Research conducts more than 50 product studies each year in which we survey people about their views and experiences with different brands, and once a year, we share insights about which brands consumers trust the most. Through trust, brands and companies differentiate themselves from their rivals and peers in the market. With trust, revenues rise, costs fall, and customer satisfaction soars. It would be impossible for a company to succeed without trust.
Net Trust Index Quotient Scores are calculated using three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. A brand with the highest Net Trust Index Quotient Score is the most trusted by consumers in the product research study; whereas a brand with the lowest Net Trust Index Quotient Score shows distrust.
What are the top paint brands people trust the most?
2023 America’s Most Trusted Paint Brand
The Lifestory Research 2023 America’s Most Trusted® Paint Study found Behr as the most trusted brand among people considering the purchase of paint. With the Net Trust Quotient Score of 120.0, Behr had the highest trust rating among the most popular paint brands.
The most trusted paint brands, in order, were Behr, Sherwin-Williams, Benjamin Moore, Kilz, Valspar, Dutch Boy, Glidden, Pittsburg Paint, Olympic, Pratt & Lambert, and Royal (Ace). Behr received the best reviews and trust ratings among the most popular paint brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Paint ranking is based on 7,331 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for paint. Trust is a direct measure of how people rank the quality of paints, review and evaluate the quality of a paint, and report their customer satisfaction with paint brands.
If a paint brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. For paint brands to qualify and be included in the national ratings, the number of survey responses needed to exceed a 95% confidence level with a margin of error less than 3%. Here we share the ranking among the most recognized paint brands in the 2023 America’s Most Trusted® study.
TOP 11 Ranked Paint Brands – 2023 Study Ratings
| 1 | Behr | 120.0 | ★★★★★ |
| 2 | Sherwin-Williams | 119.9 | ★★★★★ |
| 3 | Benjamin Moore | 115.5 | ★★★★ |
| 4 | Kilz | 112.6 | ☆☆☆ |
| 5 | Valspar | 109.7 | ☆☆☆ |
| 6 | Dutch Boy | 103.7 | ☆☆ |
| 7 | Glidden | 103.5 | ☆☆ |
| 8 | Pittsburg Paint | 99.7 | ☆☆ |
| 9 | Olympic | 98.0 | ☆☆ |
| 10 | Pratt & Lambert | 96.7 | ☆☆ |
| 11 | Royal (Ace) | 94.2 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
Contact us to learn about Lifestory Research studies, products, and services.
Read these posts to learn more about brand trust