WHAT IS AMERICA’S MOST TRUSTED HOME INSURANCE COMPANY?
2023 Best Home Insurance Company
Your home is one of the most valuable assets, which makes home insurance a critical consideration for homeowners. Homeowner's insurance covers you for damage or losses to your property for unexpected events such as a fire or burglary. In catastrophic events, home insurance is essential, given that it will be used as the primary means by which you can rebuild your home. Since your home is of great value, choosing among the many insurance companies is essential. So, what insurance companies do people trust?
Brands and companies differentiate themselves through trust. A company's reputation and profits depend on its ability to build trust with its customers, and the same goes for its loyalty and positive word-of-mouth. As the reputation of the company grows, revenue increases, costs decline, and customer satisfaction rises.
2023 America’s Most Trusted Study
More than ten years ago, Lifestory Research established America's Most Trusted® survey to better understand the importance of trust when people shop. The consumer-driven data insights provided by this research are based on social and opinion science research practices that adhere to the highest quality standards.
For each of the 50 product categories we investigate throughout the year, we ask thousands of people about their perceptions and experiences with different brand products. Every year we share insights about what consumers trust most.
Net Trust Index Quotient Scores are calculated using three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. A brand with the highest Net Trust Index Quotient Score is the most trusted by consumers in the product research study, whereas a brand with the lowest Net Trust Index Quotient Score shows distrust.
What are the top home insurance companies people trust the most?
2023 America’s Most Trusted Home Insurance Company
The Lifestory Research 2023 America’s Most Trusted® Home Insurance Company Study found State Farm as the most trusted brand among people considering the purchase of home insurance. See the survey methodology and frequently asked questions for details.
State Farm had the highest trust rating among the most popular home insurance companies with the Net Trust Quotient Score of 105.2. State Farm received the best reviews and trust ratings among the most popular home insurance companies as judged by consumers.
The most trusted home insurance companies, in order, were State Farm, USAA, Allstate, Farmers, Nationwide, MetLife, Liberty Mutual, Harford, Progressive, Travelers, American Family, Amica, and Chubb.
The Lifestory Research 2023 America’s Most Trusted® Home Insurance Company ranking is based on 6,648 opinions of people surveyed between January and December in the United States. Brands had to receive enough responses to achieve a 95% confidence level and a margin of error no higher than 3% for inclusion in the home insurance study rating results. If a home insurance company had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings.
Companies sometimes referred to as insurance carriers, including in the final ranking, were nationally recognized by people actively shopping for home insurance. Listed below are the home insurance companies ranking in the 2023 America’s Most Trusted® study.
TOP 13 Home Insurance Brands – 2023 Study Ratings
| 1 | State Farm | 105.2 | ★★★★★ |
| 2 | USAA | 104.8 | ★★★★★ |
| 3 | Allstate | 99.5 | ☆☆☆ |
| 4 | Farmers | 98.5 | ☆☆☆ |
| 5 | Nationwide | 96.7 | ☆☆☆ |
| 6 | MetLife | 94.9 | ☆☆☆ |
| 7 | Liberty Mutual | 94.9 | ☆☆☆ |
| 8 | Harford | 94.2 | ☆☆☆ |
| 9 | Progressive | 93.9 | ☆☆ |
| 10 | Travelers | 93.7 | ☆☆ |
| 11 | American Family | 88.6 | ☆☆ |
| 12 | Amica | 87.6 | ☆☆ |
| 13 | Chubb | 83.0 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
Contact us to learn about Lifestory Research studies, products, and services.
Read these posts to learn more about brand trust