WHAT IS AMERICA’S MOST TRUSTED HOME GENERATOR BRAND?
2023 Best Home Generator
Challenges of the electric grid regularly discussed on the nightly news are a daily reminder of the importance of having alternative energy sources for your home. Home generators are a popular product that provides a temporary energy supply to your home. Home generators are also known as standby or backup generators. They provide power when your house’s electricity fails. When shopping for a home backup generator, most people will search for generators with a reputation for performance and safety. Do you know what the best home backup generator is?
2023 America’s Most Trusted Study
In 2011, Lifestory Research established America's Most Trusted® survey to better understand the importance of trust when people shop. Using social and opinion science approaches to research, we aim to provide consumer-driven data insights that adhere to high-quality consumer insight standards.
More than fifty studies are conducted each year in which we ask thousands of people about their perceptions and experiences with different brands, and once a year, we share what consumers say are the most trusted brands. See the survey methodology and frequently asked questions for details.
A brand's trustworthiness sets it apart from its competitors. It is it that distinguishes brands and companies from one another. Profits, loyalty, positive word of mouth, and customer satisfaction are based on trust. With trust, revenues increase, costs drop, and customer satisfaction soars.
According to the Net Trust Index Quotient Score is calculated based on three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. Brands that receive the highest Net Trust Index Quotient Score are the most trusted among consumers in the product research study. Trust Advocates express significant trust in a brand, while Trust Antagonists.
What are the top home generator brands people trust the most?
2023 America’s Most Trusted Home Generator
The Lifestory Research 2023 America’s Most Trusted® Home Generator Study found Generac as the most trusted brand among people considering the purchase of a home generator. With the Net Trust Quotient Score of 116.9, Generac had the highest trust rating among the most popular home generator brands.
The most trusted home generator brands, in order, were Generac, Trane, Honeywell, Briggs & Stratton, Kohler, Cummins, Siemens, and Champion. Generac received the best reviews and trust ratings among the most popular home generator brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Home Generator ranking is based on 3,741 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a home generator. Trust is a direct measure of how people rank the quality of generators, review and evaluate the quality of a backup home generator, and report customer satisfaction with home generators.
If a home generator brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. Brands had to receive enough responses to achieve a 95% confidence level and a margin of error no higher than 3% for inclusion in the home generator study rating results.
Below is the rating list of the home generator ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 8 Ranked Home Generator Brands – 2023 Study Ratings
| 1 | Generac | 116.9 | ★★★★★ |
| 2 | Trane | 115.7 | ★★★★★ |
| 3 | Honeywell | 112.5 | ☆☆☆ |
| 4 | Briggs & Stratton | 111.3 | ☆☆☆ |
| 5 | Kohler | 109.7 | ☆☆ |
| 6 | Cummins | 107.6 | ☆☆ |
| 7 | Siemens | 106.1 | ☆☆ |
| 8 | Champion | 104.5 | ☆☆ |
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Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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