INFLUENCE PROFILING

WHO ARE YOU TRYING TO INFLUENCE? WHAT DRIVES THEIR ACTIONS, SHAPES THEIR MIND-SET AND MAKES THEM RECEPTIVE TO YOUR MESSAGE?

Influence profiling is the process of identifying the core drivers that provoke people to make decisions. Their behavior, attitude and motivations play a critical role in the influence process.

At Lifestory we understand that every customer, every cause, and every marketing campaign is unique. That's why we help you connect with every member of your audience on an individual level in ways that engage, inform and drive them to action. When you go beneath the surface and learn what drives the decisions people make you can create fully integrated strategies that connect with every person at the individual level.

Influence profiling is the process of identifying the core motivational drivers that people use in making decisions. What are the behaviors, attitudes and motivations that play a critical role in the influence process. Each influence profile defines a group of people as to what drives their decisions and actions. From voter affiliation and issue advocacy to consumer behavior and trigger profiling, we can provide you a better and more actionable approach to influencing your key audience.