INFLUENCE MODELING

HOW DO YOU GET PEOPLE TO CONSERVE ENERGY, WATCH MOVIES,
BECOME A BRAND ADVOCATE, OR PAY MORE FOR A PRODUCT?

If you can predict an individual's intention to engage in a specific behavior, you can develop an influence campaign with great effect.

Lifestory influence modeling identifies key components that predict actions that generate the highest potential outcome. Although influence can occur as a result of a single action, it typically happens because of a series of conditions. Therefore, influence modeling often entails in-depth research.

We look at the influence objective from every angle, drawing upon decades of psychological science around persuasion, influence and human action. We then formulate, test and create a model to move people forward. Lifestory influence modeling has been used successfully to predict and explain a wide range of health, consumer, and voter behaviors.

Influence modeling goes further in examining the complexity of actions and decisions that come into play when seeking to persuade people. An influence model identifies the motivations, the control features, and essential features that determine precise influence outcomes.