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Source: Lifestory Research 2018 America’s Most Trusted® StudySurvey results for use by the media, including the ranking table or results, must be accompanied by a statement identifying Lifestory Research as the publisher and the study from which it …

Source: Lifestory Research 2018 America’s Most Trusted® Study

Survey results for use by the media, including the ranking table or results, must be accompanied by a statement identifying Lifestory Research as the publisher and the study from which it originated as the source. No promotional use or advertising can be made of the survey results without the express prior written consent of Lifestory Research.*

Whirlpool has been identified as the most trusted in the Lifestory Research 2018 America’s Most Trusted® Laundry Appliances Study.

The 2018 America’s Most Trusted® Laundry Appliance, is based on 8,087 opinions collected over the course of the prior 12 months in the United States. As the 2018 Lifestory Research America’s Most Trusted® Laundry Appliance, Whirlpool produced the highest score. The rank order of trust of the brands were: (1) Whirlpool, (2) LG, (3) General Electric, (4) Maytag, (5) Bosch, and (6) Kenmore.

To identify America’s Most Trusted®, Lifestory Research conducts the most extensive survey in America. People anonymously assess the trust they have in brands they encounter during their active search for specific products. Survey results are compared with peer organizations of like size and complexity and are highly reliable statistically. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.

Trust is calculated based on the Lifestory Research Net Trust Quotient Score. This score includes three levels of consumer trust: “advocates,” a customer who feels a significant trust toward the brand; “neutrals,” those who have a moderate level of trust in a brand; and “antagonists,” those who do not trust a brand. The rankings are based on the Net Trust Index Quotient Score. For details see the methodology of the study.

 

 

About Lifestory Research®

Lifestory Research is a trusted national independent market research firm headquartered in Newport Beach, California. At Lifestory Research we are passionate about customers, employees, brands and the science of influence. Our work is backed by research intelligence that drives confident business decisions.

About America’s Most Trusted®

America’s Most Trusted® is a designation awarded to brands that garner the trust among those they serve. Awards are based upon the collection and evaluation of thousands of consumer opinions. The approach used to capture the opinions of people seeks to adhere to the highest quality standards of consumer insight.

© 2018 Lifestory Corporation. All rights reserved. America’s Most Trusted is a registered trademark of Lifestory Corporation.

* The materials on this Site are copyrighted and any unauthorized use of any materials may violate copyright, trademark, and other laws. No advertising or other promotional use can be made of the information shown here, information shown in any press releases, or any Lifestory Research survey results without the express prior written consent of Lifestory Research. A license agreement must be established between Lifestory Research and any brand or company in order for this information to be used for promotional purposes. Survey results for use by the media, including the ranking table or results, must be accompanied by a statement identifying Lifestory Research as the publisher and the study from which it originated as the source. The use of all Lifestory Research data and materials are subject to the Terms of Use. See Terms of Use and Legal Notice on Lifestory Research website.