RANKED: 2024 AMERICA’S MOST TRUSTED PORTABLE GENERATOR
What are the Best Portable Generator Brands?
Portable generators offer a range of benefits, making them valuable assets in emergencies or for outdoor activities. They can be used during power outages to keep essential appliances like refrigerators, lights, and medical equipment running. Additionally, they are popular for recreational activities such as camping, RV trips, and outdoor events, providing a convenient power source away from conventional electrical outlets. When considering a portable generator, factors such as power capacity, fuel type, runtime, noise levels, and safety features should be considered to select the most suitable unit for specific needs. What is the best portable power generator?
The 2024 America’s Most Trusted Study
The America's Most Trusted® study has helped brands understand how trust impacts consumer behavior in its decade-plus existence. The most successful brands understand how consumer trust influences the outcome of their business. The study has become the benchmark for measuring brand trust, and its updated results are released every January.
Developing brand trust with portable power generator customers is essential to ensuring that they return to a brand. It is based on their confidence that the brand can fulfill its promises. Customers are more likely to purchase or recommend a portable power generator brand if they trust it. Brand trust can also build customer loyalty because customers are more likely to remain loyal to a portable power generator brand they trust.
Lifestory Research shares the most recent America's Most Trusted® results on an annual basis. We conduct more than 75 product studies each year, surveying thousands of individuals about their perceptions and experiences with various brand products. The study leverages a validated Net Trust Quotient Score to gauge individuals' trust in specific brands during product selection.
Net Trust Quotient Scores (NTQS) are used to determine whether a product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand in a specific product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.
What are the top portable generators people trust the most?
2024 America’s Most Trusted Portable Generator
Among people considering purchasing portable generators, Honda was the most trusted brand, according to Lifestory Research's 2024 America's Most Trusted® Portable Generator Study. Honda had the highest Net Trust Quotient Score of 116.4 among the most popular portable generator brands.
The Lifestory Research 2024 America’s Most Trusted® Portable Generator ranking is based on 7,010 opinions of people surveyed in the United States over the last 12 months. The most trusted portable generator brands were Honda, Generac, CAT, DeWalt, Craftsman, Briggs & Stratton, Yamaha, Ryobi, Champion, and Westinghouse.
If a portable generator brand's recognition and sample size fell below a certain threshold, it was excluded from our rankings according to the established criteria. To be considered, portable generator brands needed to amass sufficient survey responses, achieving a 95% confidence level with no more than a 3% margin of error. This criterion guarantees the robustness and precision of the results, ensuring that they accurately represent the opinions of the surveyed population regarding the portable generator brands under examination.
The top portable generator brands ranked in the 2024 America’s Most Trusted® portable generator study is listed below.
TOP 10 Ranked Portable Generator Brands – 2024 Study
| 1 | Honda | 116.4 | ★★★★★ |
| 2 | Generac | 116.3 | ★★★★★ |
| 3 | CAT | 113.6 | ★★★★ |
| 4 | DeWalt | 112.9 | ☆☆☆ |
| 5 | Craftsman | 111.5 | ☆☆☆ |
| 6 | Briggs & Stratton | 111.1 | ☆☆☆ |
| 7 | Yamaha | 107.2 | ☆☆ |
| 8 | Ryobi | 102.7 | ☆☆ |
| 9 | Champion | 101.6 | ☆☆ |
| 10 | Westinghouse | 100.0 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys portable generator shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized portable generator brands in the market. In the study, consumers rate the quality of the portable generator brand, their likelihood of recommending the portable generator to others, how favorable they feel about the brand behind the portable generator, how they rate the reputation of the portable generator, and their trust in the portable generator brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Honda:
Honda is a well-known brand in the portable generator industry, recognized for its reliable and high-quality generators. The company, Honda Motor Co., Ltd., is headquartered in Tokyo, Japan. Honda, founded in 1948, has a strong reputation for engineering excellence and innovation. The brand's generators are known for their fuel efficiency and durability.Generac:
Generac is a leading brand in the power generation industry, specializing in portable generators. The company, Generac Power Systems, Inc., is headquartered in Waukesha, Wisconsin. Generac, founded in 1959, is a prominent manufacturer of standby generators and portable generators known for providing backup power solutions for residential, commercial, and industrial applications.CAT (Caterpillar):
CAT, or Caterpillar, is a globally recognized brand in heavy equipment manufacturing, and it extends its presence to portable generators. The company, Caterpillar Inc., is headquartered in Deerfield, Illinois. Caterpillar, founded in 1925, is known for its construction and mining equipment. CAT portable generators offer reliable power solutions for various applications.DeWalt:
DeWalt is a brand known for its power tools and outdoor equipment, including portable generators. The brand is owned by Stanley Black & Decker, and the headquarters of Stanley Black & Decker is in New Britain, Connecticut. DeWalt's history dates to 1924, and it has become a trusted name in the construction and DIY industry, providing rugged and durable portable generators.Craftsman:
Craftsman is a brand with a long history in the tool and outdoor equipment industry, including portable generators. The brand is currently owned by Stanley Black & Decker. Craftsman originated in 1927 and has been synonymous with quality and reliability. Craftsman portable generators offer power solutions for various needs.Briggs & Stratton:
Briggs & Stratton is a well-known manufacturer of engines and outdoor power equipment, including portable generators. The company, Briggs & Stratton Corporation, is headquartered in Wauwatosa, Wisconsin. Briggs & Stratton, founded in 1908, has been a critical player in the small engine industry, providing engines for various applications, including portable generators.Yamaha:
Yamaha is a globally recognized brand in manufacturing motorcycles, marine products, and power equipment, including portable generators. The company, Yamaha Corporation, is headquartered in Hamamatsu, Japan. Yamaha, founded in 1887, is known for its commitment to innovation and quality, reflected in its range of reliable and efficient portable generators.Ryobi:
Ryobi is a brand owned by Techtronic Industries (TTI); a global company headquartered in Hong Kong. Ryobi produces various power tools and outdoor equipment, including portable generators. The brand's focus on innovation and affordability has made Ryobi popular for consumers seeking reliable portable power solutions.Champion:
Champion is a brand specializing in power equipment, including portable generators. The company, Champion Power Equipment, is headquartered in Santa Fe Springs, California. Champion has been in the power generation industry since 2003, offering a variety of generators known for their affordability and reliability.Westinghouse:
Westinghouse is a brand with a long history in the electric power industry, and it extends its presence to portable generators. The brand is currently owned by Westinghouse Electric Corporation, with headquarters in Cranberry Township, Pennsylvania. Westinghouse, founded in 1886, is recognized for its contributions to developing electrical infrastructure, and its portable generators continue to provide reliable power solutions.
Read these posts to learn more about brand trust