RANKED: 2024 AMERICA’S MOST TRUSTED GARBAGE DISPOSAL BRAND
What are the Best Sink Garbage Disposal Brands?
Efficient waste management in the kitchen is a cornerstone of a well-functioning household. Enter the humble sink garbage disposal, a modern marvel designed to make food waste disposal a breeze. These underappreciated workhorses grind and flush away kitchen scraps, reducing landfill-bound organic matter. However, with many options on the market, choosing the right one can be daunting.
When shopping for garbage disposal, consumers report focusing on key features, including a powerful motor, durable grinding components like stainless steel, and noise levels. Easy installation and compatibility are also considered in the shopping process. Shoppers also consider the brand name of the garbage disposal. Among the thousands of consumers we surveyed, 6 brands stood out.
The 2024 America’s Most Trusted Study
Successful brands understand how consumer trust has a direct impact on business outcomes. Originating more than a decade ago, the America’s Most Trusted® study was begun to support brands striving to understand better how trust plays a role when people shop for a product. The study has become the definitive ranking of brand trust and is eagerly anticipated each year, with updated results published in January.
Customers' trust in the brand measures its ability to deliver its promises. The development of brand trust with customers is crucial for securing their loyalty. When consumers trust a brand, they are more likely to purchase and recommend it. Brand trust also aids in building customer loyalty, as customers stick with the brands they trust.
Lifestory Research shares the most recent outcomes of the America’s Most Trusted® study every year. We conduct surveys with thousands of consumers annually, gathering insights into their perceptions and experiences with different brand products through more than 75 specific product studies. This study employs the Net Trust Quotient Score to assess individuals' trust in brands when purchasing.
In addition to assessing a brand's trustworthiness within a particular product category, the Net Trust Quotient Score (NTQS) also helps determine if a product meets customer expectations compared with competitors. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards.
What are the top garbage disposal brands people trust the most? To answer this question, the top garbage disposal brands were rated in the America’s Most Trusted Study. The study aims to identify the top garbage disposal brands people trust the most by asking them to rate each brand within the product category.
2024 America’s Most Trusted Sink Garbage Disposal Brand
The Lifestory Research 2024 America’s Most Trusted® Garbage Disposal Study found InSinkErator to be the most trusted brand among people considering the purchase of a garbage disposal for their kitchen sink. With a Net Trust Quotient Score of 118.6, InSinkErator had the highest trust rating among the most popular brands.
The Lifestory Research 2024 America’s Most Trusted® Garbage Disposal ranking is based on 5,128 opinions of people surveyed in the United States over the last 12 months. The most trusted brands in order were InSinkErator, Moen, KitchenAid, Whirlpool, GE, Waste King, Frigidaire, Whirlaway, Everbilt, Waste Maid, and Evergrind. InSinkErator received the best reviews and trust ratings among the most popular garbage disposal brands as judged by consumers.
For a garbage disposal brand to make it into our rankings, it must be recognizable and have sufficient consumer feedback. This guarantees that our results are based on well-informed opinions. We apply stringent statistical criteria, including a 95% confidence level with a 3% margin of error, to ensure the accuracy of our findings. Additionally, we insist on a substantial sample size to maintain the validity and reliability of the garbage disposal survey ratings.
The top garbage disposal brands ranked in the 2024 America’s Most Trusted® garbage disposal study is listed below.
TOP 11 Ranked Sink Garbage Disposal Brands – 2024 Study
| 1 | InSinkErator | 118.6 | ★★★★★ |
| 2 | Moen | 112.8 | ☆☆☆ |
| 3 | KitchenAid | 110.7 | ☆☆☆ |
| 4 | Whirlpool | 107.4 | ☆☆☆ |
| 5 | GE | 103.5 | ☆☆ |
| 6 | Waste King | 102.9 | ☆☆ |
| 7 | Frigidaire | 102.1 | ☆☆ |
| 8 | Whirlaway | 97.7 | ☆☆ |
| 9 | Everbilt | 95.3 | ☆☆ |
| 10 | Waste Maid | 94.2 | ☆☆ |
| 11 | Evergrind | 93.6 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys kitchen product shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized kitchen brands in the market. In the study, consumers rate the quality of the garbage disposal brand, their likelihood of recommending the garbage disposal to others, how favorable they feel about the brand behind the garbage disposal, how they rate the reputation of the garbage disposal, and their trust in the garbage disposal brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
InSinkErator:
InSinkErator is a brand of garbage disposals and instant hot water dispensers owned by Emerson Electric Co. The company was founded in 1927 and is headquartered in St. Louis, Missouri. InSinkErator is a leading name in the garbage disposal industry, known for its innovative products designed to make kitchen cleanup more efficient.Moen:
Moen is a brand of plumbing products, including garbage disposals, owned by Fortune Brands Home & Security. The company was founded in 1937 and is headquartered in North Olmsted, Ohio. Moen is recognized for its faucets, showerheads, and garbage disposals, providing homeowners with reliable and stylish plumbing solutions.KitchenAid:
KitchenAid is a brand of home appliances, including garbage disposals, owned by Whirlpool Corporation. The brand originated in 1919 and is headquartered in Benton Charter Township, Michigan. KitchenAid is renowned for its stand mixers and has expanded its product line to include various kitchen appliances, including garbage disposals.Whirlpool:
Whirlpool Corporation is a multinational manufacturer of home appliances, and it produces garbage disposals under the Whirlpool brand. The company, headquartered in Benton Harbor, Michigan, was founded in 1911. Whirlpool is one of the largest appliance manufacturers globally, offering a diverse range of household products.GE (General Electric):
GE is a multinational conglomerate, and its garbage disposals are part of GE Appliances. The company, headquartered in Boston, Massachusetts, originated in 1892. GE Appliances, including garbage disposals, are known for their innovation and efficiency in meeting the needs of modern kitchens.Waste King:
Waste King is a brand of garbage disposals owned by Anaheim Manufacturing Company. The company, headquartered in Buena Park, California, has been in operation since 1955. Waste King garbage disposals are known for their powerful motors and durability, providing reliable solutions for kitchen waste disposal.Frigidaire:
Frigidaire is a brand of home appliances, and it includes garbage disposals as part of its product offerings. The brand is owned by Electrolux, a multinational home appliance manufacturer. Electrolux, founded in 1919, is headquartered in Stockholm, Sweden, and has a global presence in the appliance industry.Whirlaway:
Whirlaway is a brand of garbage disposals, and the products are manufactured by Anaheim Manufacturing Company. The company, headquartered in Buena Park, California, has been producing garbage disposals since the 1960s. Whirlaway disposals are known for their affordability and functionality.Everbilt:
Everbilt is a brand that produces various home improvement products, including garbage disposals. The brand is owned by Home Depot, one of the largest home improvement retailers. Home Depot, founded in 1978, is headquartered in Atlanta, Georgia. Everbilt garbage disposals are designed to provide reliable waste disposal solutions.Waste Maid:
Waste Maid is a brand of garbage disposals owned by Anaheim Manufacturing Company. The company, headquartered in Buena Park, California, has been manufacturing garbage disposals since the 1960s. Waste Maid disposals are known for their durability and efficient waste disposal capabilities.Evergrind:
Evergrind is a brand of garbage disposals, and the products are manufactured by Anaheim Manufacturing Company. The company, headquartered in Buena Park, California, has been producing garbage disposals since the 1960s. Evergrind disposals are recognized for their reliable performance and affordability.
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