RANKED: 2024 AMERICA’S MOST TRUSTED FURNITURE STORE BRAND 

What are the Best Furniture Store Brands? 

Are you on the lookout for new home furnishings? Studies indicate that consumers gravitate towards retail furniture stores due to the blend of convenience, quality offerings, and exceptional customer service they provide. With the rise of online shopping, these stores have redefined customer interactions and product designs. While online options abound, there's often a hesitancy about whether the ordered product will meet expectations in terms of appearance and fit. This uncertainty prompts a return to the physical showrooms of retail furniture stores. The question arises: which retail furniture store stands out best? Which one commands the highest level of trust among consumers?

The 2024 America’s Most Trusted Study

Initiated over a decade ago, the America’s Most Trusted® study was established to give brands invaluable insights into consumer trust's complex dynamics in the product selection process. Perceptive brands recognize that consumer trust significantly influences business performance. This study has solidified its status as the authoritative standard for evaluating brand trust, eagerly awaited each year, with refreshed results unveiled in January.

To ensure customers' return or repeat purchases, trust building is necessary. A brand's reputation is determined by customers' confidence in the company's ability to deliver its promises. Consumers who trust a brand have a greater propensity to purchase and recommend it to others. Brand trust also contributes to customer loyalty, as they are more likely to remain loyal to the brand they trust.

The results of the America's Most Trusted® studies are released every year. A total of 75 specific product studies are conducted annually, surveying thousands of consumers about their feelings about different brands and products. This study uses our Net Trust Quotient Score to assess people's trust in specific brands. 

Net Trust Quotient Scores (NTQS) are used to determine whether a product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand within a particular product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.

What are the top furniture stores people trust the most? 

2024 America’s Most Trusted Furniture Store

The Lifestory Research 2024 America’s Most Trusted® Furniture Store Study found Ethan Allen to be the most trusted brand among furniture stores. With a Net Trust Quotient Score of 109.9, Ethan Allen had the highest trust rating among the most popular furniture stores. This is the fifth year that Ethan Allen has been rated as the most trusted furniture store brand in the annual study.

The Lifestory Research 2024 America’s Most Trusted® Furniture Store ranking is based on 3,790 opinions of people surveyed in the United States over the last 12 months.  

The most trusted furniture store brands, in order, were Ethan Allen, La-Z-Boy Furniture, Williams-Sonoma, Crate & Barrel, Restoration Hardware, Ashley Furniture, and IKEA. Ethan Allen received the best reviews and trust ratings among the most popular furniture store brands as judged by consumers. If a brand's recognition and feedback didn't meet specific criteria, it was not considered for our rankings. To qualify, brands had to obtain sufficient survey responses, resulting in a 95% confidence level with no more than a 3% margin of error. This stringent standard ensures that the results are reliable and represent the opinions of the surveyed population.

The top furniture store brands ranked in the 2024 America’s Most Trusted® study are listed below.

TOP 7 Furniture Stores – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys retail furniture shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized retail furniture store brands in the market. In the study, consumers rate the quality of the retail furniture store brand, their likelihood of recommending the retail furniture store to others, how favorable they feel about the brand behind the retail furniture store, how they rate the reputation of the retail furniture store, and their trust in the retail furniture store brand.

Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. Ethan Allen:
   Ethan Allen is a furniture company known for its traditional and classic designs. The company, founded in 1932, operates as Ethan Allen Interiors Inc. and is headquartered in Danbury, Connecticut, USA. Ethan Allen is recognized for its focus on craftsmanship and offers a range of furniture for living rooms, bedrooms, dining rooms, and home offices.

2. La-Z-Boy Furniture:
   La-Z-Boy is a well-known American furniture manufacturer renowned for its recliners. Founded in 1927, the company has expanded its product line to include sofas, chairs, and other home furnishings. La-Z-Boy is headquartered in Monroe, Michigan, USA, and operates as La-Z-Boy Incorporated.

3. Williams-Sonoma:
   Williams-Sonoma is a specialty retailer known for its high-end kitchenware and home furnishings. Founded in 1956, the company operates under the Williams-Sonoma, Pottery Barn, and West Elm brands. Williams-Sonoma, Inc. is headquartered in San Francisco, California, USA, and offers a wide range of products for the home, including furniture, cookware, and decor.

4. Crate & Barrel:
   Crate & Barrel is a retail chain specializing in contemporary furniture, housewares, and home decor. The company was founded in 1962 and headquartered in Northbrook, Illinois. Crate & Barrel is known for its modern and functional designs, offering a variety of furniture and home accessories to customers.

5. Restoration Hardware:
   Restoration Hardware, now known as RH, is a luxury home furnishings company. Founded in 1980, the company is headquartered in Corte Madera, California. RH is recognized for its high-end furniture, lighting, and decor items. The brand emphasizes classic and timeless designs.

6. Ashley Furniture:
   Ashley Furniture Industries, Inc. is one of the largest manufacturers and retailers globally. Established in 1945, the company is headquartered in Arcadia, Wisconsin, USA. Ashley Furniture is known for its diverse range of affordable and stylish furniture, including sofas, beds, and dining sets.

7. IKEA:
   IKEA is a Swedish-founded multinational group known for its ready-to-assemble furniture, kitchen appliances, and home accessories. Founded in 1943, IKEA operates as a private company, Ingka Holding B.V., headquartered in Leiden, Netherlands. IKEA is renowned for its innovative and cost-effective approach to furniture design, focusing on simplicity and functionality.

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