RANKED: 2024 AMERICA’S MOST TRUSTED ENTRY DOOR BRAND
What are the Best Entry Door Brands?
In the world of home design, the front entry door serves as the gateway through which all guests make their initial approach, shaping their first impression. Whether buying a new home or renovating, selecting the ideal front entry door is crucial. Style, longevity, safety features, and energy efficiency contribute to the door's unique character. Yet, it's often the manufacturer's reputation and commitment that ultimately sway the decision-making process. The brand behind the door frequently emerges as the key determinant when individuals choose a new front entry door. Among consumers evaluating an entry front door, they have a clear perspective as to what is the best front entry door brand.
2024 America’s Most Trusted Study
A decade after its launch, America's Most Trusted® continues to help brands improve their understanding of how trust affects consumer buying decisions. Trust is one of the most important determinants of brand success and is directly linked to business results for successful brands. Every year, updated results are revealed in January, making the study one of the most anticipated in the industry.
Brand trust embodies the assurance customers possess in a brand's capability to deliver on its promises. Establishing and nurturing brand trust is of paramount importance in securing customer loyalty. When consumers hold trust in a front-entry door brand, they demonstrate increased confidence in purchasing and endorsing it to their circles. Additionally, brand trust is crucial in nurturing customer loyalty, as individuals are more likely to remain steadfast to a brand they trust. It serves as a linchpin for recurring transactions, drives word-of-mouth endorsements, and engenders favorable impressions of the company.
Every year, Lifestory Research shares the results of the America's Most Trusted® study. The survey we conduct every year involves surveying thousands of people about their perceptions of and experiences with different brands. During shopping for front entry doors, people are surveyed to find out how much they trust specific front entry door brands. Our Net Trust Quotient Score is validated for this study.
The Net Trust Quotient Score (NTQS) is a quantifiable measure that gauges the extent of trust customers have in a specific brand within a designated product category. This metric plays a crucial role in determining if a product aligns with customer expectations compared to competing brands. Built on the foundation of social and opinion science research, the NTQS yields consumer-centric data insights, adhering rigorously to the highest standards of consumer research quality.
What are the top front entry door brands people trust the most? During this study, people rated each brand within a category to determine which one they trusted most. According to the study, a trustworthy brand delivers consistent, quality products and services consumer’s trust. In addition, it is a brand that values customer satisfaction and loyalty and communicates honestly and transparently.
2024 America’s Most Trusted Front Entry Doors
The Lifestory Research 2024 America’s Most Trusted® Front Entry Doors Study found Pella to be the most trusted brand among people considering the purchase of a front entry door. With a Net Trust Quotient Score of 112.6, Pella had the highest trust rating among the most popular front entry door brands.
Brands included in the final ranking were nationally recognized by people actively shopping for a front entry door. The most trusted front entry door brands, in order, were Pella, Stanley, Weather Shield, JELD-WEN, Masonite, Therma-Tru, Sierra Pacific, Milgard, Benchmark, and Simpson. Pella received the best reviews and trust ratings among the most popular front-entry door brands as determined by consumers.
The Lifestory Research 2024 America’s Most Trusted® Front Entry Doors ranking is based on 3,711 opinions of people surveyed in the United States over the last 12 months. Front-entry door brands lacking recognition and sufficient consumer feedback were excluded from the rankings in line with established criteria. Inclusion necessitated a significant number of survey responses, resulting in a 95% confidence level with no more than a 3% margin of error. This rigorous standard ensures that the results are reliable and accurately reflect the opinions of the surveyed population regarding the front entry door brands under examination.
The table below shows the front entry rankings among the top home door brands in the 2024 America’s Most Trusted® study.
TOP 10 Ranked Front Entry Door Brands – 2024 Study
| 1 | Pella | 112.6 | ★★★★★ |
| 2 | Stanley | 106.7 | ☆☆☆ |
| 3 | Weather Shield | 103.6 | ☆☆ |
| 4 | JELD-WEN | 100.9 | ☆☆ |
| 5 | Masonite | 99.8 | ☆☆ |
| 6 | Therma-Tru | 99.6 | ☆☆ |
| 7 | Sierra Pacific | 99.2 | ☆☆ |
| 8 | Milgard | 98.6 | ☆☆ |
| 9 | Benchmark | 96.5 | ☆☆ |
| 10 | Simpson | 96.5 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
Brands Ranked in Study
The Lifestory Research America’s Most Trusted® research study actively surveys front entry door shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized surveys front entry door brands in the market. In the study, consumers rate the quality of the surveys front entry door brand, their likelihood of recommending the surveys front entry door to others, how favorable they feel about the brand behind the surveys front entry door, how they rate the reputation of the surveys front entry door, and their trust in the surveys front entry door brand.
Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.
Pella:
Pella is a well-known front entry door brand under the Pella Corporation. Founded in 1925 and headquartered in Pella, Iowa, USA, the company is recognized for its innovative, high-quality doors and windows.Stanley:
Stanley is a front entry door brand under Stanley Black & Decker. While Stanley Black & Decker is known for various tools and hardware, Stanley doors are recognized for their durability and functionality. The brand has a long history dating back to 1843.Weather Shield:
Weather Shield is a front entry door brand known for its high-quality doors and windows. The brand is owned by the Schield Family and is headquartered in Medford, Wisconsin. Weather Shield has been manufacturing windows and doors since 1955.JELD-WEN:
JELD-WEN is a well-known front entry door brand under JELD-WEN Holding, Inc. Headquartered in Charlotte, North Carolina, USA, JELD-WEN has been manufacturing doors and windows since 1960, with a global presence and a focus on sustainability.Masonite:
Masonite is a front entry door brand under Masonite International Corporation. Founded in 1925 and headquartered in Tampa, Florida, USA, Masonite is a leading global designer and manufacturer of interior and exterior doors.Therma-Tru:
Therma-Tru is a front entry door brand specializing in entry and patio door systems. Owned by Fortune Brands Home & Security, Therma-Tru has been providing innovative door solutions since 1962. The brand is headquartered in Maumee, Ohio.Sierra Pacific:
Sierra Pacific is a front-entry door brand known for its wood products, including doors and windows. The brand is part of Sierra Pacific Industries, a family-owned company founded in 1949 and headquartered in Anderson, California.Milgard:
Milgard is a front-entry door brand that operates under the Masco Corporation. Headquartered in Tacoma, Washington, USA, Milgard has operated since 1958, offering a range of windows and doors known for efficiency and modern technology.Benchmark:
Benchmark is a front-entry door brand that operates under the Therma-Tru company, which is, in turn, owned by Fortune Brands Home & Security. Benchmark doors are known for their affordability and durability, providing a range of entry door options.Simpson:
Simpson is a front entry door brand known for its wood doors. The brand is part of Simpson Door Company, founded in 1912 and headquartered in McCleary, Washington, USA. Simpson Door Company is recognized for its craftsmanship and commitment to sustainable practices.
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