RANKED: 2024 AMERICA’S MOST TRUSTED CAULK & SEALANT BRAND 

What are the Best Caulk & Sealant Brands? 

Caulk and sealants are vital in maintaining the integrity and longevity of structures and surfaces. These versatile products seal gaps, joints, and seams, preventing moisture, air, and dust infiltration. Whether in the construction industry, automotive maintenance, or DIY home improvement projects, choosing the right caulk or sealant is critical to the success of any endeavor. What caulk & sealant brands do consumers trust the most?

The 2024 America’s Most Trusted Study

Originating in 2011, the America’s Most Trusted® study was begun to support brands striving to understand better how trust plays a role when people shop for a product. Influential brands understand how consumer trust has a direct bearing on business outcomes. The study has become the definitive ranking of brand trust and is eagerly anticipated each year, with updated results published in January.

Brand trust is the customer's confidence in a brand's ability to deliver its promises. Establishing a solid relationship with your customers is crucial to ensure their return. Strong brand trust increases consumers' confidence in purchasing products and recommending them to others and builds customer loyalty, as customers tend to stay with a brand they trust more often.

Each year, Lifestory Research provides the latest results of America's Most Trusted®. Our team conducts over 75 product studies annually, gathering insights from thousands of individuals regarding their perceptions and experiences with various brand products. Within this study, we employ a rigorously validated Net Trust Quotient Score to assess the trust individuals place in specific brands during product selection.

In addition to assessing a brand's trustworthiness within a particular product category, the Net Trust Quotient Score (NTQS) also helps determine if a product meets customer expectations compared with competitors. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards. 

What are the top caulk and sealant brands people trust the most? The top caulk and sealant brands were rated in the America’s Most Trusted Study to answer this question. The study aims to identify the most caulk and sealant brands people trust by asking them to rate each brand within the product category.

2024 America’s Most Trusted Caulk & Sealant Brand

The Lifestory Research 2024 America’s Most Trusted® Caulk & Sealant Study found Gorilla to be the most trusted brand among people shopping for caulk & sealant for their home. The Lifestory Research 2024 America’s Most Trusted® Caulk & Sealant ranking is based on 5,570 opinions of people surveyed in the United States over the last 12 months.

With the Net Trust Quotient Score of 115.6, Gorilla had the highest trust rating among the most popular caulk & sealant brands. The most trusted brands, in order, were Gorilla, Loctite, Liquid Nails, DAP, Dow Corning, Behr, GE, Flex Seal, Great Stuff, Mapei, Tower, Geocel, OSI, and ColorFast. Gorilla received the best reviews and trust ratings among the most popular caulk & sealant brands as judged by consumers. 

Inclusion in our rankings is contingent upon a brand's level of recognition and the volume of available consumer judgments. This ensures that our rankings are based on a solid body of information. Our approach employs rigorous statistical criteria, including a 95% confidence level with no more than a 3% margin of error, to guarantee the precision of our results. Additionally, we require a significant sample size to uphold the validity and reliability of the survey data.

The top caulk and sealant brands ranked in the 2024 America’s Most Trusted® caulk and sealant study are listed below.

TOP 14 Ranked Caulk & Sealant Brands – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized brands in the market. In the study, consumers rate the quality of the caulk and sealant brand, their likelihood of recommending the caulk and sealant to others, how favorable they feel about the brand behind the caulk and sealant, how they rate the reputation of the caulk and sealant, and their trust in the caulk and sealant brand.

Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. Gorilla:
   Gorilla is a brand of adhesive and sealant products owned by The Gorilla Glue Company. The company is headquartered in Cincinnati, Ohio. Gorilla is known for its strong and durable adhesives, including caulks and sealants, catering to various bonding and sealing needs.

2. Loctite:
   Loctite is a brand of adhesives and sealants owned by Henkel Corporation. Henkel, founded in 1876, is a German multinational company with its North American headquarters in Rocky Hill, Connecticut. Loctite products, including caulks and sealants, are widely used in construction, automotive, and industrial applications.

3. Liquid Nails:
   Liquid Nails is a brand of construction adhesives and sealants owned by PPG Industries. PPG is a global supplier of paints, coatings, and specialty materials, with its headquarters in Pittsburgh, Pennsylvania. Liquid Nails offers a range of adhesive and sealant products for various construction and bonding purposes.

4. DAP:
   DAP is a brand of construction and home improvement products, including caulks and sealants, owned by DAP Products Inc. The company, headquartered in Baltimore, Maryland, has been in operation since 1865, providing a wide range of adhesive and sealant solutions.

5. Dow Corning:
   Dow Corning, now part of Dow Inc., was a brand known for its silicone-based products, including caulks and sealants. Dow Inc. is a global materials science company with its headquarters in Midland, Michigan. Dow Corning's silicone sealants were widely used for various applications, providing durable and weather-resistant solutions.

6. Behr:
   Behr is a brand known for its paints, stains, and caulks, owned by Behr Process Corporation. The company is headquartered in Santa Ana, California. Behr offers a variety of home improvement products, including caulks and sealants designed for both interior and exterior applications.

7. GE (General Electric):
   GE is a multinational conglomerate, and its sealants and adhesives are part of GE Silicones. The company, headquartered in Boston, Massachusetts, was founded in 1892. GE Silicones provides a range of silicone sealants for construction, automotive, and industrial applications.

8. Flex Seal:
   Flex Seal is a brand of sealant products owned by Swift Response, LLC. The company is headquartered in Weston, Florida. Flex Seal is known for its liquid rubber sealants, often marketed for their versatility in stopping leaks and providing protective coatings.

9. Great Stuff:
   Great Stuff is a brand of insulating foam sealants owned by Dow Inc. The company, headquartered in Midland, Michigan, offers a variety of building and construction solutions. Great Stuff foam sealants are known for their effectiveness in insulating and sealing gaps in buildings.

10. Mapei:
    Mapei is an Italian company specializing in construction and building materials, including adhesives and sealants. Founded in 1937, Mapei has its North American headquarters in Deerfield Beach, Florida. The company provides a range of sealants for construction, flooring, and other applications.

11. Tower:
    Tower is a brand of construction and home improvement products, including sealants. The brand is owned by Tower Sealants, a division of RPM International Inc. RPM is headquartered in Medina, Ohio, and Tower Sealants offers a variety of caulks and sealants for different applications.

12. Geocel:
    Geocel is a brand of sealants and adhesives owned by the Sherwin-Williams Company. Sherwin-Williams, founded in 1866, is headquartered in Cleveland, Ohio. Geocel provides a range of sealants for construction, roofing, and other industrial applications.

13. OSI (OSI Quad):
    OSI, now known for its Quad sealants, is a brand owned by Henkel Corporation. The company is headquartered in Rocky Hill, Connecticut. OSI Quad sealants are widely used in the construction industry for sealing gaps, joints, and windows.

14. ColorFast:
    ColorFast is a brand known for its caulks and sealants, particularly designed for the tile and flooring industry. The brand is owned by ColorFast Industries, Inc., with its headquarters in Sunrise, Florida. ColorFast offers a variety of sealant products with a focus on color-matching for tile installations.

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