RANKED: 2024 AMERICA’S MOST BLENDER BRAND 

What are the Best Blender Brands? 

Selecting the right kitchen countertop blender ensures a smooth and efficient culinary experience. A countertop blender is indispensable for tasks ranging from pureeing soups to blending smoothies and crushing ice. It plays a crucial role in enhancing the versatility and functionality of any kitchen.

Countertop blenders come in various types and models, each tailored for specific blending tasks. High-performance blenders are favored for their robust motors and ability to handle tougher ingredients like frozen fruits and nuts. On the other hand, standard blenders excel at everyday blending needs such as smoothies and sauces. Additionally, some blenders come with specialized features like pre-programmed settings for convenience.

When choosing a countertop blender, consumers weigh significant decisions based on trust in a brand's reputation and track record. They seek out brands known for their durability, performance, and reliability. Recognizable names in the kitchen appliance industry often inspire confidence in buyers, as they have established a history of producing high-quality and dependable blenders.

So, what are the most trusted kitchen countertop blender brands according to consumers? 

The 2024 America’s Most Trusted Study

Commencing over a decade ago, the America’s Most Trusted® study was initiated to provide valuable insights for brands aiming to understand better how trust impacts consumer purchasing decisions. Discerning brands recognize that consumer trust has a direct bearing on business outcomes. This study has solidified its status as the authoritative benchmark for evaluating brand trust, eagerly anticipated each year, with updated findings released in January.

To ensure customers' loyalty, brand trust is essential. Consumers are more likely to purchase a blender brand when they trust it to deliver its promises. Developing blender brand trust with customers is crucial to ensuring their return and retaining their long-term commitment to the product.

Lifestory Research shares the most recent results of America's Most Trusted® every year. Every year, we survey thousands to learn about their perceptions and experiences with specific brands. Net Trust Quotient Scores determine how much consumers trust specific brands when shopping for specific products. 

As a metric, Net Trust Quotient Scores (NTQS) are calculated by measuring customers' trust toward a specific product brand. The NTQS allows a product to be compared to its competitor brands to determine if it meets customer expectations. This trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards. 

What are the top blender brands people trust the most? To answer this question, the top blender brands were rated in the America’s Most Trusted Study. The study aims to identify the blender brands people trust the most by asking them to rate each brand within the product category.

2024 America’s Most Trusted Kitchen Countertop Blender Brand

The Lifestory Research 2024 America’s Most Trusted® Blender Study found KitchenAid to be the most trusted brand among people considering the purchase of a kitchen countertop blender. With the Net Trust Quotient Score of 120.0, KitchenAid had the highest trust rating among the most popular kitchen blender brands.  

The most trusted blender brands, in order, were KitchenAid, Cuisinart, Ninja, Vitamix, Breville, Calphalon, Braun, Oster, NutriBullet, Black+Decker, Magic Bullet, Hamilton Beach, and Proctor Silex. KitchenAid received the best reviews and trust ratings among the most popular kitchen countertop blender brands as judged by consumers. 

The Lifestory Research 2024 America’s Most Trusted® Blender ranking is based on 4,764 opinions of people surveyed in the United States over the last 12 months. Brands included in the final ranking were nationally recognized by people actively shopping for a blender. Inclusion in the rankings was contingent upon a brand's level of recognition and the volume of available consumer judgments. This ensures that the rankings are based on a solid body of information. Our methodology employs strict statistical criteria, such as a 95% confidence level with no more than a 3% margin of error, to secure the accuracy of our findings. Furthermore, we require a significant sample size to uphold the validity and reliability of the survey data.

The top blender brands ranked in the 2024 America’s Most Trusted® blender study is listed below.

TOP 13 Ranked Kitchen Countertop Blender Brands – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys kitchen countertop blender shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized blender brands in the market. In the study, consumers rate the quality of the surveys kitchen countertop blender brand, their likelihood of recommending the blenders for kitchens to others, how favorable they feel about the brand behind the food blender, how they rate the reputation of the blender, and their trust in the surveys kitchen countertop blender brand.

Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. KitchenAid:
   KitchenAid is a brand of kitchen appliances, including countertop blenders, owned by Whirlpool Corporation. Founded in 1919, KitchenAid is headquartered in Benton Charter Township, Michigan. The brand is well-known for its iconic stand mixers and offers a range of kitchen appliances, with blenders designed for various culinary tasks.

2. Cuisinart:
   Cuisinart is a brand of kitchen appliances and cookware owned by Conair Corporation. The company was founded in 1971, and its headquarters is in Stamford, Connecticut. Cuisinart blenders are part of the brand's extensive line of small kitchen appliances, known for their performance and versatility.

3. Ninja:
   Ninja is a brand of kitchen appliances, including blenders, owned by SharkNinja Operating LLC. The company is headquartered in Needham, Massachusetts. Ninja blenders are recognized for their innovative design, featuring various blending technologies to cater to different user needs.

4. Vitamix:
   Vitamix is a manufacturer of high-performance blenders for both home and commercial use. The company was founded in 1921 and is headquartered in Olmsted Township, Ohio. Vitamix blenders are known for their powerful motors and durability, making them popular among professional chefs and home enthusiasts.

5. Breville:
   Breville is an Australian brand of kitchen appliances, including blenders, known for its innovation in small kitchen appliances. Founded in 1932, the company's global headquarters is in Sydney, Australia. Breville blenders are designed with advanced features to enhance the blending experience.

6. Calphalon:
   Calphalon is a brand of kitchenware and small kitchen appliances owned by Newell Brands. The brand originated in 1963 and is headquartered in Atlanta, Georgia. Calphalon blenders are part of the brand's product range, offering options for blending and food processing.

7. Braun:
   Braun is a German consumer products company known for its kitchen appliances, including blenders. The brand is now owned by De'Longhi Group. Founded in 1921, Braun's headquarters is in Milan, Italy. Braun blenders are recognized for their sleek design and functionality.

8. Oster:
   Oster is a brand of small kitchen appliances, including blenders, owned by Newell Brands. The brand has a long history, dating back to 1924, and is headquartered in Atlanta, Georgia. Oster blenders are known for their affordability and performance, catering to a wide range of users.

9. NutriBullet:
   NutriBullet is a brand of blenders designed for making smoothies and nutrient-extracted beverages. The brand is owned by Capital Brands, LLC, and is headquartered in Los Angeles, California. NutriBullet blenders are known for their compact size and powerful blending capabilities.

10. Black+Decker:
    Black+Decker is a brand of power tools, hardware, and home improvement products owned by Stanley Black & Decker. The brand originated in 1910 and is headquartered in Towson, Maryland. Black+Decker blenders are part of the brand's range of kitchen appliances, offering options for blending and food preparation.

11. Magic Bullet:
    Magic Bullet is a brand of compact blenders designed for quick and convenient blending tasks. The brand is owned by Homeland Housewares and is headquartered in Los Angeles, California. Magic Bullet blenders are known for their compact size and versatility.

12. Hamilton Beach:
    Hamilton Beach is a brand of small kitchen appliances, including blenders, owned by Hamilton Beach Brands, Inc. The company originated in 1910 and is headquartered in Glen Allen, Virginia. Hamilton Beach blenders are designed for home use and are known for their affordability and practical features.

13. Proctor Silex:
    Proctor Silex is a brand of kitchen appliances, including blenders, owned by Hamilton Beach Brands, Inc. The brand offers a range of affordable and practical kitchen solutions, with blenders designed for everyday use.
    

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