RANKED: 2024 AMERICA’S MOST TRUSTED OUTDOOR GRILL BRAND 

What are the Best Outdoor Cooking Grill Brands? 

Outdoor cooking grills are the quintessential tools for culinary experiences, adding a delightful dimension to gatherings and meals. They come in various styles, from classic charcoal grills to versatile gas-powered models, each offering distinct advantages. Additionally, electric grills are growing in interest among consumers seeking spaces where open flames are restricted. Beyond their functional differences, grills come in an array of sizes and designs, from compact portable options to elaborate built-in units that become the centerpiece of outdoor kitchens. Grills cater to diverse tastes and cooking styles with features like side burners, rotisserie attachments, and specialized cooking surfaces. So, what do most people think are the best outdoor grills?  

The 2024 America’s Most Trusted Study

Having been established for over a decade, the America's Most Trusted® study is instrumental in helping brands comprehend the crucial role of trust in consumer buying decisions. A discerning brand understands the profound influence of consumer trust on their business success. This study has solidified its position as the definitive benchmark of brand trust, eagerly awaited and updated annually with results published each January.

Trust building is necessary to ensure customers return or repeat outdoor cooking grill purchases. Customers' confidence in the company's ability to deliver its promises determines an outdoor cooking grill brand's reputation. Consumers who trust an outdoor cooking grill brand have a greater propensity to purchase and recommend it to others. Brand trust also contributes to customer loyalty, as they are more likely to remain loyal to the brand they trust.

At the onset of every year, Lifestory Research unveils the most recent results of America’s Most Trusted®. Our team conducts over 75 targeted product studies annually, surveying a substantial number of individuals about their perspectives and encounters with various brand products. Within this study, we assess the extent of trust individuals have in specific brands during the product selection process, utilizing our rigorously validated Net Trust Quotient Score.

Net Trust Quotient Scores (NTQS) are used to determine whether a product meets customer expectations compared to competing brands within a specific product category by assessing the level of trust customers hold for a particular brand within a specific product category. With this trust metric, consumer-driven insights are provided using social and opinion science research practices that adhere to the highest standards of consumer research.

What are the top outdoor cooking grills people trust the most? To answer this question, the top outdoor cooking grill brands were rated in the America’s Most Trusted Study.  

The Lifestory Research ratings, reviews, and awards are based on detailed survey feedback based on the opinions and trust ratings of those surveyed in the outdoor grill study. We do not use third-party reviews and ratings, editorial committees, or industry professionals in determining the most trusted outdoor grill brands. We rely on real people's opinions and rigorous social scientific survey standards to obtain outdoor grill ratings, including sample sizes designed to reflect the target audience's opinions. All outdoor grill research findings are exclusively founded on the opinions of people who independently completed the surveys in America's Most Trusted Research program.

2024 America’s Most Trusted Outdoor Cooking Grill

The Lifestory Research 2024 America’s Most Trusted® Outdoor Cooking Grill Study found Weber to be the most trusted brand among people considering purchasing outdoor cooking grills. With the Net Trust Quotient Score of 121.7, Weber had the highest trust rating among the most popular outdoor cooking grills.  

The Lifestory Research 2024 America’s Most Trusted® Outdoor Cooking Grill ranking is based on 4,517 opinions of people surveyed in the United States over the last 12 months. The most trusted outdoor cooking grill brands, in order, were Weber, Traeger, Blackstone, Char-Broil, Cuisinart, Pit Boss, Char-Griller, Masterbuilt, Napoleon, Kamado Joe, Oklahoma Joe's, Nexgrill, and Royal Gourmet.  

To be included in the final ranking, outdoor cooking grill brands must have a certain level of brand awareness. If outdoor cooking grill brands had low brand awareness, they were excluded from the rankings based on the study's criteria. Brands must have received enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error to be included in the final ranking of the study. This confidence level is necessary to ensure that the outdoor cooking grill results accurately reflect the opinions of the surveyed population. The sample size must also be large enough to ensure the validity of the survey results. Therefore, the study excluded outdoor cooking grill brands that did not meet this condition.

The top outdoor cooking grill brands ranked in the 2024 America’s Most Trusted® study are listed below.

TOP 13 Ranked Outdoor Cooking Grills – 2024 Study

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories.  Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website.

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys outdoor grill shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the most recognized outdoor grill brands in the market. In the study, consumers rate the quality of the outdoor grill brand, their likelihood of recommending the outdoor grill to others, how favorable they feel about the brand behind the outdoor grill, how they rate the reputation of the outdoor grill, and their trust in the outdoor grill brand.

Here, we provide information on the brands in the 2024 America’s Most Trusted® study. The brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

1. Weber:
   Weber is a well-known brand in the outdoor grill industry, recognized for its high-quality grills and accessories. The company, Weber-Stephen Products LLC, was founded in 1952 and is headquartered in Palatine, Illinois. Weber is a family-owned business that has played a significant role in popularizing backyard grilling.

2. Traeger:
   Traeger is a brand specializing in pellet grills and outdoor cooking products. Traeger Pellet Grills, LLC, is headquartered in Salt Lake City, Utah. The brand originated in 1985, and Traeger is credited with pioneering the development of wood pellet grills, offering a unique and flavorful cooking experience.

3. Blackstone:
   Blackstone is a brand known for its flat-top grills and outdoor cooking equipment. The company, Blackstone Products, is headquartered in Logan, Utah. Blackstone originated in 2005 and has gained popularity for its versatile, user-friendly griddles for various outdoor cooking styles.

4. Char-Broil:
   Char-Broil is a brand specializing in gas and electric grills, smokers, and outdoor cooking accessories. Char-Broil, a division of The W.C. Bradley Co., is headquartered in Columbus, Georgia. The brand has a history dating back to 1948 and is recognized for its innovation in the grilling industry.

5. Cuisinart:
   Cuisinart is a well-established brand in the kitchen and outdoor cooking appliance industry. Cuisinart is a Conair Corporation division headquartered in Stamford, Connecticut. The brand, founded in 1971, offers a variety of grills, including gas and portable models, known for their quality and performance.

6. Pit Boss:
   Pit Boss is a brand specializing in pellet grills and smokers. The company, Dansons, Inc., is headquartered in Phoenix, Arizona. Pit Boss originated in 1999 and is known for its durable and affordable pellet grills, providing a range of options for outdoor cooking enthusiasts.

7. Char-Griller:
   Char-Griller is a brand known for its affordable charcoal grills and smokers. The company, A&J Manufacturing, is headquartered in Atlanta, Georgia. Char-Griller has been in the outdoor cooking industry since 1994, offering a variety of grills suitable for charcoal enthusiasts.

8. Masterbuilt:
   Masterbuilt is a brand specializing in smokers and electric grills. The company, Masterbuilt Manufacturing, LLC, is headquartered in Columbus, Georgia. Masterbuilt, founded in 1973, is recognized for its innovation in designing easy-to-use and technologically advanced outdoor cooking equipment.

9. Napoleon:
   Napoleon is a premium brand in the outdoor grilling industry, offering a range of gas and charcoal grills. Napoleon Grills is headquartered in Barrie, Ontario, Canada. The brand, founded in 1976, is known for its high-quality construction and innovative features in outdoor cooking products.

10. Kamado Joe:
    Kamado Joe is a brand specializing in ceramic kamado-style grills. The company, Kamado Joe, LLC, is headquartered in Norcross, Georgia. Kamado Joe originated in 2009 and has gained popularity for its high-performance and versatile ceramic grills.

11. Oklahoma Joe's:
    Oklahoma Joe's is a brand known for its offset smokers and grills. The company, Oklahoma Joe's, is headquartered in Stillwater, Oklahoma. With a history dating back to 1987, Oklahoma Joe's is recognized for its durable and heavy-duty smokers used by barbecue enthusiasts.

12. Nexgrill:
    Nexgrill is a brand that manufactures various outdoor cooking products, including gas grills and charcoal grills. The company, Nexgrill Industries, Inc., is headquartered in Chino, California. Nexgrill has operated since 1993, offering a range of consumer grilling options.

13. Royal Gourmet:
    Royal Gourmet is known for its affordable and versatile grills and outdoor cooking equipment. The company, Royal Gourmet Corp., is headquartered in Norcross, Georgia. Royal Gourmet has gained popularity for its budget-friendly grills for various outdoor cooking applications.

Read these posts to learn more about brand trust

FORMULA FOR GETTING BRAND TRUST RIGHT

HOW DO YOU BUILD BRAND TRUST?

2024 AWARDS and RATINGS