WHAT IS AMERICA’S MOST TRUSTED WINDOW BRAND?
2023 Best Window
Are you searching for new windows for your home? Whether you are tackling a complete remodel or simply replacing a single window, it is important to learn more about the features and brands in the market. Today, there are many solutions for people seeking a new window for their homes. Buyers often seek energy efficiency and design features that enhance the durability and reliability of windows. But the brand of the window manufacturer is typically the deciding factor for many people. Given all your choices, how do you know what is considered the best window brand?
2023 America’s Most Trusted Study
The America's Most Trusted® study was established more than a decade ago to understand better how trust influences customer behavior. This research seeks to provide consumer-driven data insights using social and opinion science research methods that adhere to the highest quality standards.
Approximately 50 studies are conducted annually in which we capture people’s opinions and experiences with brands, and once a year, we share insights on which brands consumers trust most. To distinguish themselves from their competitors and peers, brands and companies must demonstrate their trustworthiness.
According to the Net Trust Index Quotient Score, the rankings are based on three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. In the product research study, brands with the highest Net Trust Index Quotient Score are the most trusted brands by consumers. Trust Advocates express significant trust in a brand, whereas Trust Antagonists voice distrust. See the survey methodology and frequently asked questions for details.
What are the top window brands people trust the most?
2023 America’s Most Trusted Window
The Lifestory Research 2023 America’s Most Trusted® Window Study found Andersen as the most trusted brand among people considering the purchase of a window. With the Net Trust Quotient Score of 119.7, Andersen had the highest trust rating among the most popular window brands.
The most trusted window brands, in order, were Andersen, Pella, Milgard, JELD-WEN, Weather Shield, Marvin, and Ply Gem. Andersen received the best reviews and trust ratings among the most popular window brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Window ranking is based on 2,968 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a window.
If a window brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. For brands to qualify and be included in the national ratings, the number of survey responses needed to exceed a 95% confidence level with a margin of error less than 3%.
Here we share the list of top window brands ranked in the 2023 America’s Most Trusted® study.
TOP 7 Ranked Window Brands – 2023 Study Ratings
| 1 | Andersen | 119.7 | ★★★★★ |
| 2 | Pella | 117.1 | ★★★★★ |
| 3 | Milgard | 103.3 | ☆☆ |
| 4 | JELD-WEN | 101.9 | ☆☆ |
| 5 | Weather Shield | 99.1 | ☆☆ |
| 6 | Marvin | 94.8 | ☆☆ |
| 7 | Ply Gem | 87.4 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
Contact us to learn about Lifestory Research studies, products, and services.
Read these posts to learn more about brand trust