WHAT IS AMERICA’S MOST TRUSTED WATER HEATER BRAND?
2023 Best Water Heater
Water heaters allow homeowners to control the temperature of water in their homes. Water heaters provide an energy-efficient way to regulate the water temperature in your home. As energy costs rise, shoppers are more attentive to the amount of energy water heaters use. When shopping for a new water heater, many people consider the benefits of gas versus electric water heaters, but most shoppers choose a water heater based on the brand. The lifespan of a water heater is around 10 years, and given how long this device will play an essential role in support of your home’s needs, it is important to trust the company that built the water heater. So, what is the best water heater?
2023 America’s Most Trusted Study
Lifestory Research's America's Most Trusted® study was formed more than a decade ago to understand better how trust influences customer decisions. This research aims to provide consumer-driven data insights by employing social and opinion science research practices that adhere to the highest standards.
Our annual studies involve over 50 surveys in which we assess thousands of people about their perceptions and experiences with different brands. Once a year, we reveal which brands consumers trust the most. How brands and companies differentiate themselves from their competitors and peers is by their level of trust.
In the product research study, the Net Trust Index Quotient Score is calculated according to three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. Trust Advocates express significant trust in a brand, whereas Trust Antagonists express distrust. Among the product research study consumers, the brand with the highest Net Trust Index Quotient Score is the most trusted.
What are the top water heater brands people trust the most?
2023 America’s Most Trusted Water Heater
The Lifestory Research 2023 America’s Most Trusted® Water Heater Study found Whirlpool as the most trusted brand among people considering the purchase of a water heater. With the Net Trust Quotient Score of 113.0, Whirlpool had the highest trust rating among the most popular water heater brands.
The most trusted water heater brands, in order, were Whirlpool, Bosch, GE, Rheem, Kenmore, Ruud, AO Smith, Bradford White, and Riannai. Whirlpool received the best reviews and trust ratings among the most popular water heater brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Water Heater ranking is based on 4,282 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a water heater. Trust reflects how people rank the quality of water heaters. Trust is also critical in customer satisfaction ratings of water heaters.
If a water heater brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error. See the survey methodology and frequently asked questions for details.
Here we share the water heater ranking among the most recognized brands in the 2023 America’s Most Trusted® study.
TOP 9 Water Heaters Ranked – 2023 Study Ratings
| 1 | Whirlpool | 113.0 | ★★★★★ |
| 2 | Bosch | 110.7 | ★★★★ |
| 3 | GE | 109.8 | ★★★★ |
| 4 | Rheem | 109.7 | ★★★★ |
| 5 | Kenmore | 108.2 | ☆☆☆ |
| 6 | Ruud | 104.0 | ☆☆ |
| 7 | AO Smith | 102.4 | ☆☆ |
| 8 | Bradford White | 100.4 | ☆☆ |
| 9 | Rinnai | 95.8 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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