What is the most trusted hotel brand in 2022?

America's Most Trusted® HOTEL BRAND

The Lifestory Research 2022 America's Most Trusted® Hotel Brand Study found Hilton the most trusted brand.  Hilton produced the highest score and rank on the Net Trust Quotient Score among recognized hotel brands in the study.  Hilton captured the 5 Star Rating with a Net Trust Quotient Score of 115.9 among people in the study.   This is the second year in which Hilton has been ranked #1 in the America's Most Trusted® Study. (See 2021 rankings).

The Lifestory Research America's Most Trusted® Study recognizes the top-rated brands based on opinion surveys collected over 12 months throughout the United States. A total of 8,128 people participated in the hotel study. To qualify to participate in the study, participants must have indicated that they were aware of specific brands. Details of this annual research study are on the survey methodology page. 

America's Most Trusted® is a consumer-based research program based on the opinions of thousands of people familiar with the brands in the study. Trust is determined with the Lifestory Research Net Trust Quotient Score, in which each hotel brand is measured on brand trust. An index score of 100 is average for all hotel brands included in the study. A top #1 rank represents the hotel brand that generated the highest Net Trust Quotient Score. Additional insights and questions answered can be found in our press releases or the frequently asked questions.

Top 9 Hotel Brands Ranked – 2022 America's Most Trusted Study

  1. Hilton

  2. Marriott

  3. Hyatt

  4. Wyndham

  5. InterContinental

  6. Best Western

  7. Choice

  8. LaQuinta

  9. Motel 6

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. Contact Us for more information.

 

The America's Most Trusted® Study calculates the trust people have across 50 product categories from Home Builders to HVAC Systems to Tools to Kitchen Appliances.


WHAT IS THE BEST HOTEL BRAND?

The hotel brands that were most recognized in the study were Hilton, Marriott, Hyatt, Wyndham, InterContinental, Best Western, Choice, LaQuinta, and Motel 6.  If people have knowledge and an opinion of a hotel brand, they are then asked questions that range from hotel trust to hotel brand reputation to hotel quality.  Hilton had the highest score on the Net Trust Quotient Score.  See table for index scores for each hotel.

Here is a complete List of the 2022 Brands in this year’s study.

WHAT IS THE AMERICA'S MOST TRUSTED STUDY?

Brands that understand how people view them are consistently found to win the battle for market share and capture the enduring condition of trust. America's Most Trusted® is a consumer-based research program based on thousands of people's opinions actively shopping for products. To identify America's Most Trusted®, Lifestory Research conducts an ongoing annual survey in which people anonymously assess the trust they have in brands they encounter during their active search for specific products. Lifestory Research surveys people with well-established social science research practices that seek to adhere to the highest quality standards of consumer insight.

Lifestory Research studies, products, and services are available for purchase. If you're interested in subscribing to a Lifestory Research study or becoming a client, please contact us, and we'll be in touch.

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary.  For details, see our Terms of Use and Legal Notices on the Lifestory Research website. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research