America’s Most Trusted Residential Real Estate Brokerage
Trusting the judgments of real estate professionals is of great value when trying to answer questions and make the right home purchase decision. This year, in the Lifestory Research 2021 America’s Most Trusted® Residential Real Estate Brokerage Study, we found that Sotheby's International Realty is once again the brand most trusted. This is the third year in a row that Sotheby’s has ranked as the most trusted brand in this category.
Sotheby's International Realty produced a Net Trust Quotient Score of 100.8 and received the 5 Star Trust Rating in the study among people actively shopping for a new home. Sotheby's International Realty has won the America’s Most Trusted distinction in 2018, 2019, 2020, as well as 2021 for residential real estate brokerage. What are the best brokerage brands?
Top 9 Residential Real Estate Brokerages Ranked – 2021 America’s Most Trusted Study
Sotheby's International Realty
Berkshire Hathaway Home Services
Better Homes and Gardens Real Estate
Keller Williams Realty
Coldwell Banker Real Estate
Prudential Realty
Century 21 Real Estate
ReMax Real Estate
ERA Real Estate
See the residential real estate brokerage table for trust scores and ratings from the 2021 study.
Which residential real estate brokerage can you trust?
The annual study examines trust among customers actively shopping for a new home. The 2021 ranking is based on 10,551 opinions of people surveyed between January and December in the United States. The trust score is calculated based on how thousands of people judge the merits of more than 500 brands and product segments. Brands included in the final ranking were nationally recognized with enough survey responses to achieve a 95% confidence level with no more than a 2% margin of error.
Lifestory Research America’s Most Trusted® Study explores shopper perceptions and examines how each shopping event and brand encounter impacts customers’ overall value. The study investigates the questions asked by shoppers – Who is the best? Which is recommended the most? Brands included in the final ranking were nationally recognized among people who reported that they were actively shopping for a new home, as measured by brand awareness. The study addresses reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.
The brokerage brands that were found to be most recognized in the study were Sotheby's International Realty, Berkshire Hathaway Home Services, Better Homes and Gardens Real Estate, Keller Williams Realty, Coldwell Banker Real Estate, Prudential Realty, Century 21 Real Estate, ReMax Real Estate, and ERA Real Estate.
Sotheby's International Realty received the highest Net Trust Quotient score and earned the #1 ranking of most trusted brokerage brands for the fifth year in a row.
Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.