America's Most Trusted Home Insulation

Brand Energy savings and conservation is a home feature that has continually grown in importance over the past 20 years. Today, as people look to find ways to improve their homes' energy efficiency, they will shop for insulation solutions. The Lifestory Research 2021 America's Most Trusted® Home Insulation Brand Study identified Owens Corning as the most trusted brand among people considering the purchase of insulation for their home. 

This is the second year in which the Lifestory Research America's Most Trusted study examined how people view insulation brands.  Owens Corning generated a Net Trust Quotient Score of 124.4 and the 5 Star Trust Rating among people actively shopping insulation for their home.  This is the second consecutive year in which Owens Corning has been rated as the most trusted home insulation brand. Owens Corning received the top reviews and best ratings among the most popular brands as judged by consumers.

What are the best insulation brands?

Top 9 Home Insulation Brands Ranked – 2021 America’s Most Trusted Study

  1. Owens Corning

  2. Honeywell

  3. Dow

  4. Celotex

  5. Rockwool

  6. US Gypsum

  7. Certain Teed

  8. BASF

  9. Johns Manville

See the table for trust scores and the most trusted ratings of the most popular home insulation brands included in the 2021 study.

2021 America's Most Trusted® Home Insulation
 
 

The study examines trust among people actively shopping insulation for their home.  The Lifestory Research 2021 America's Most Trusted® Home Insulation Brand ranking is based on 4,836 opinions of people surveyed between January and December in the United States and included brands that were nationally recognized by people shopping for home insulation. The trust score is calculated based on how thousands of people judge the merits of more than 500 brands and product segments. Brands included in the final ranking were nationally recognized with enough survey responses to achieve a 95% confidence level with no more than a 2% margin of error. 

WHICH BRAND CAN YOU TRUST?

The Lifestory Research America's Most Trusted® Study explores the questions asked by shoppers – Who is the best? Which insulation brand is recommended the most? The study also identifies critical service standards that drive higher customer experiences and the bottom line.  The study addresses reviews and summarizes net promoter, quality reviews, purchase intent, and a variety of other metrics. 

The home insulation brands that were most recognized in the study were Owens Corning, Honeywell, Dow, Celotex, Rockwool, US Gypsum, Certain Teed, and BASF, and Johns Manville.

Owens Corning received the highest Net Trust Quotient score and earned the #1 ranking of most trusted home insulation brands. This is the second consecutive year of the home insulation study and the second time in which Owens Corning won the most trusted home insulation.

Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.