America's Most Trusted Ceiling Fan Brand
In the multi-billion-dollar ceiling fan industry, shoppers are very discerning in deciding on purchasing the product. As people consider their options among the many different ceiling fan brands, they are often asking themselves– what is the most trusted brand?
At Lifestory Research, we have always been curious about how people make home feature decisions as they shop for products. To address this question, and many more, we formed a brand research program referred to as the "America's Most Trusted" ® study in which we ask thousands of people their opinions about product brands. This research originated ten years ago, focusing on home builders, but has grown into investigating many different home product decisions, including ceiling fan brands.
This year, in the Lifestory Research 2021 America's Most Trusted® Ceiling Fan Brand Study, Hunter's residential ceiling fan was identified as the most trusted brand. Hunter received the highest trust ratings and the best reviews among the most popular ceiling fan brands among people actively shopping for a ceiling fan. Hunter generated a Net Trust Quotient Score of 125.3, which earns them the 5 Star Trust Rating among people who are actively shopping for a ceiling fan for their home. What are the best ceiling fan brands?
Top 7 Ceiling Fan Brands Ranked – 2021 America’s Most Trusted Study
Hunter
Bigass
Casablanca
Hampton Bay
Craftmade
Harbor Breeze
Emerson
See the table for trust scores and ratings from the 2021 study.
Which ceiling fan brands do people recommend?
The 2021 ranking is based on a survey of 5,040 people actively shopping for a ceiling fan for their home between January and December 2020. The nationally-ranked brands are the ceiling fan brands that were most recognized in the product category. The trust score is calculated based on how thousands of people judge the merits of more than 500 brands and product segments. In the final ranking, brands were nationally recognized with enough survey responses to achieve a 95% confidence level with no more than a 2% margin of error. The survey methodology and study details are on the methodology page and in the Lifestory Research America's Most Trusted® Ceiling Fan Brand Study national press release.
The Lifestory Research America's Most Trusted® Ceiling Fan Brand Study explores shopper perceptions of ceiling fan brands and examines how each shopping event and brand encounter impacts customers' overall value perceptions.
The ceiling fan brands most recognized in the study were Hunter, Bigass, Casablanca, Hampton Bay, Craftmade, Harbor Breeze, and Emerson. Brand awareness and brand familiarity were used to determine if a ceiling fan brand was known well enough to be included in the national trust ranking. Hunter received the highest Net Trust Quotient score and earned the #1 ranking of most trusted ceiling fan brands.
Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.