American Woodmark is America’s Most Trusted Kitchen & Bathroom Cabinet Brand

The America’s Most Trusted® study examines trust among customers actively shopping for cabinetry for their home.  The 2021 ranking is based on 13,014 people surveyed between January and December 2020 in the United States.  In the final ranking, brands were nationally recognized by people who were actively shopping for cabinetry for their homes. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.  If a brand had a low brand awareness, they were not included in the rankings.

WHICH BRAND CAN YOU TRUST?

The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including cabinet brands.  The trust score is formulated based on how thousands of people judge the merits of the brands in the study.  Study participants’ responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists.  A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand.  Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.  

The rankings are based on the Net Trust Index Quotient Score that is standardized across more than 500 brands and product segments included in the study, and then rank-ordered within each product segment. The most recognized brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within a product category in which they operate and examines brands across industries. Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research America’s Most Trusted® Study national press release on the Lifestory Research website.  

The Lifestory Research America’s Most Trusted® Kitchen & Bathroom Cabinet Study explores shopper perceptions of brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of the brand. The study investigates the questions asked when people are shopping for kitchen & bathroom cabinets.

American Woodmark received the highest Net Trust Quotient score and earned the #1 ranking of most trusted brands.  The brands that found to be most recognized in the study were American Woodmark, Decora, MasterCraft, Thomasville, Kitchen Craft, Wellborn, Crown Point Cabinetry, Bruce, KraftMaid, Allen + Roth, Quality Cabinets, Aristokraft, Quaker Maid, Merillat, Timberlake, Glacier Bay, and Hampton Bay.

Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.