Brand Intentions: Building trust with customers
Building trust with customers
Brand intention is one of the key factors in assessing consumer trust, which is a key to the success of your brand. It is based on the consumer’s belief that the brand will hold the consumer’s interest in mind, especially in the event that a problem arises with the product.
Brand intention has become an incredibly challenging factor for many companies in today’s digital landscape. For a consumer to believe you have their interests in mind, a brand must be able to respond quickly and in a friendly, helpful tone. More and more consumers are communicating their grievances on social media channels, expecting brands will respond immediately and solve their problem. Do you know how your customers want to communicate with you? Do you know what it means to have their best interest in mind?
Did you know you can create a culture of intention within your company? As your best advocates, employees can help create ways for customers to feel like you have their best interest in mind and reinforce these messages throughout a consumer’s journey with your brand.
Brand intention goes a long way in building trust with your customers and future customers. So where do you stand? Lifestory Research’s, America’s Most Trusted study can tell you how well your customers trust you. Contact Lifestory Research to find out where your brand’s trust quotient ranks against other like brands today or to learn more about America’s Most Trusted study click here.
Years of research shows brands with high-trust are more profitable, see higher levels of customer satisfaction, have higher employee engagement, and more. Trusted brands influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of performing business.