RANKED: 2024 AMERICA’S MOST TRUSTED MATTRESS BRAND

What are the Best Mattress Brands?

Mattress features such as firmness, support, and breathability can affect sleep quality and physical health. A high-quality mattress is critical since you spend a third of your life in bed. Because a high-quality mattress can enhance your overall health and well-being, choosing the right mattress is a vital decision people make each time they buy a brand-new mattress. 

Most mattress brands offer performance, reliability, and value across product lines. With dozens of brands and their product lines, shoppers have various choices. So, how should you go about finding the right mattress? 

People satisfied with their recent mattress purchase told us how they found the perfect mattress. Satisfied mattress buyers recommended reading unbiased online reviews of mattress brands and products you are considering. Visit mattress stores in person and try mattresses. Pay attention to the feel of the mattress, its firmness, and the extra features included. Compare the prices of the different mattresses and choose the one that fits your budget. Finally, choose a mattress brand you trust.


The 2024 America’s Most Trusted Study

Originating more than a decade ago, the America’s Most Trusted® study was begun to support brands striving to understand better how trust plays a role when people shop for a product. Successful mattress brands understand how consumer trust directly impacts business outcomes. The mattress study has become the definitive ranking of brand trust and is eagerly anticipated each year, with updated results published in January.

Brand trust is customers' confidence in a brand's ability to deliver its promises. Developing brand trust with mattress customers is essential to ensure their return. When consumers trust a mattress brand, they are more confident about purchasing and recommending it to others. Brand trust also helps build customer loyalty, as customers are likelier to stay with a mattress brand they trust. Brand trust builds customer loyalty, fosters repeat purchases, encourages word-of-mouth marketing, and creates positive impressions of the company.

Each year of the study, Lifestory Research posts the most recent results of the America’s Most Trusted® study. We conduct over 75 specific product studies annually, surveying thousands of people about their perceptions and experiences with different brand products. The mattress study uses our validated Net Trust Quotient Score to measure how much people trust specific brands while shopping for a particular product.  

The Net Trust Quotient Score (NTQS) is a metric that measures the level of trust customers hold in a specific mattress brand. The NTQS helps see if a mattress meets customer expectations compared to competitor brands. This mattress trust metric seeks to provide consumer-driven data insights using social and opinion science research practices that use the highest quality consumer research standards. 

In 2024, what are the top mattress brands people trust the most? To answer this question, the top mattress brands were rated in the America’s Most Trusted Study. The study identified the most popular mattress brands and asked people to review these brands. The brands in the final trust ratings included Ashley Sleep, Casper, Leesa, Purple, Sealy, Serta, Simmons Beautyrest, Sleep Number, Spring Air, Stearns & Foster, and Tempur Pedic. 

Lifestory Research's mattress ratings, reviews, and awards derive from comprehensive survey feedback, specifically gathered from the opinions and trust ratings of participants in the mattress study. Our methodology excludes reliance on third-party reviews, editorial committees, or industry professionals when determining the most trusted mattress brands. Instead, we prioritize the authentic perspectives of real individuals, adhering to rigorous social scientific survey standards to ascertain mattress ratings. 

Our approach incorporates sample sizes carefully crafted to mirror the target audience's opinions. The findings of all mattress research are solely rooted in the insights provided by individuals who independently completed surveys within the framework of America's Most Trusted Research program.


2024 America’s Most Trusted Mattress

The Lifestory Research 2024 America’s Most Trusted® Mattress Study found Tempur-Pedic to be the most trusted brand among people considering the purchase of a mattress. With the Net Trust Quotient Score of 115.3, Tempur-Pedic had the highest trust rating among the most popular mattress brands. Tempur-Pedic has ranked at the top of the mattress rating multiple years in the annual mattress study. The repeated success of the brand reflects the depth of trust consumers have in the Tempur-Pedic brand.

Among the 11 most recognized mattress brands, consumers rated, in order, Tempur-Pedic, Serta, Sealy, Sleep Number, Simmons Beautyrest, Stearns & Foster, Casper, Purple, Ashley Sleep, Spring Air, and Leesa as the most trusted. Based on consumer reviews and trust ratings, Tempur-Pedic is the top mattress brand.

A Lifestory Research survey of 6,173 people in the United States between January and December led to the Tempur-Pedic ranking as America's Most Trusted Mattress for 2024. Brands included in the final order were nationally recognized by people actively shopping for a mattress. The study finds that how people rank the quality of a mattress brand, and the quality of the mattress product directly indicates how satisfied they are with their purchase and how they form brand trust.

For a brand to be considered in the America’s Most Trusted® mattress rankings, it must have a certain level of consumer recognition. This means that people should know about the mattress brand and have formed opinions about it. If a brand lacks this recognition or enough feedback, it won't be included in our rankings.

To make it into the mattress rankings, a mattress brand needs to have received many responses in our surveys. This is crucial for ensuring the accuracy of our results. We use a rigorous statistical approach, requiring a 95% confidence level with no more than a 3% margin of error. This means we can be highly certain that the opinions we represent reflect those of the surveyed population.

In addition, we ensure that our sample size is large enough to guarantee the validity and reliability of the mattress survey results. This ensures that our mattress rankings are based on solid data and provides consumers and industry professionals with valuable insights.  

The table below shows the mattress rankings among the top mattress brands in the 2024 America’s Most Trusted® study.

TOP 11 Ranked Mattress Brands– 2024 Study Ratings

1 Tempur Pedic 115.3 ★★★★★
2 Serta 112.5 ★★★★★
3 Sealy 112.4 ★★★★★
4 Sleep Number 111.4 ★★★★
5 Simmons Beautyrest 107.0 ☆☆☆
6 Stearns & Foster 104.1 ☆☆☆
7 Casper 96.9 ☆☆
8 Purple 95.4 ☆☆
9 Ashley Sleep 95.2 ☆☆
10 Spring Air 88.4 ☆☆
11 Leesa 84.1 ☆☆

 

No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research. America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.

The America’s Most Trusted® study is an annual study examining brand trust across many product categories. Results for this product category and others from prior years of the study can be found here. Further details of the annual study are on the survey methodology page of this website. Additional insights and questions are answered in our frequently asked questions.  

Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. 

Brands Ranked in Study

The Lifestory Research America’s Most Trusted® research study actively surveys mattress shoppers throughout the year in the United States. The study is focused on measuring consumers' opinions of the largest mattress brands in the market. In the study, consumers rate the quality of the mattress brand, their likelihood of recommending the mattress to others, how favorable they feel about the brand behind the mattress, how they rate the reputation of the mattress company, and their trust in the mattress brand.

Here, we provide information on the mattress brands in the 2024 America’s Most Trusted® study. The mattress brands are presented in the order they ranked in the 2024 America’s Most Trusted® study.

  1. Tempur-Pedic
    Tempur-Pedic, a brand under Tempur Sealy International, is renowned for its memory foam mattresses. Originating from NASA's TEMPUR material, the company was founded in 1992, with headquarters in Lexington, Kentucky. Known for their ability to conform to the body's shape, Tempur-Pedic mattresses provide a personalized sleeping experience.

  2. Serta
    Serta, a key player in the mattress industry under Serta Simmons Bedding, offers a diverse range of mattresses, including innerspring, memory foam, and hybrid options. Founded in 1931, with headquarters in Atlanta, Georgia, Serta is well-known for its Perfect Sleeper and iComfort lines, providing varied choices for different sleep preferences.

  3. Sealy
    Sealy, part of Tempur Sealy International, is one of the largest mattress manufacturers globally. Established in 1881 and headquartered in Trinity, North Carolina, Sealy produces a wide range of mattresses catering to various sleep needs and boasts a rich history in the mattress industry.

  4. Sleep Number
    Sleep Number, a pioneer in adjustable air mattresses, operates under the Sleep Number Corporation. Founded in 1987 and headquartered in Minneapolis, Minnesota, the company allows users to customize firmness levels on each side of the bed, offering a personalized sleep experience.

  5. Simmons Beautyrest
    Simmons Beautyrest, a brand under Serta Simmons Bedding, has a legacy dating back to 1870. With headquarters in Atlanta, Georgia, the company is recognized for its pocketed coil technology, providing support and comfort in various mattress types, including hybrids and innerspring.

  6. Stearns & Foster
    Stearns & Foster, part of Tempur Sealy International, specializes in luxury mattresses. With origins tracing back to 1846 and headquartered in Trinity, North Carolina, the brand emphasizes using high-quality materials, including cashmere and silk, to create a premium sleep experience.

  7. Casper
    Casper Sleep Inc., headquartered in New York City, has disrupted the mattress industry with its bed-in-a-box concept since its founding in 2014. Casper offers memory foam and hybrid mattresses, making quality sleep accessible and convenient for consumers.

  8. Purple
    Purple Innovation, based in Lehi, Utah, has introduced an innovative hyper-elastic polymer grid in its mattresses since its founding in 2015. Known for breathability and support, Purple's mattresses aim to provide a unique and comfortable sleep experience.

  9. Ashley Sleep
    Ashley Sleep, part of Ashley Furniture Industries, has offered mattresses since 1945. With headquarters in Arcadia, Wisconsin, the brand provides a range of mattresses, including innerspring and memory foam, as part of the more extensive Ashley Furniture portfolio.

  10. Spring Air
    Spring Air International, with headquarters in Boston, Massachusetts, has a storied history dating back to 1926. The company provides a variety of mattresses, including latex and hybrid options, showcasing a commitment to quality and innovation.

  11. Leesa
    Leesa Sleep, headquartered in Virginia Beach, Virginia, was founded in 2014, focusing on memory foam and hybrid mattresses. Notable for its commitment to social impact, Leesa donates mattresses to those in need while offering quality sleep solutions.

Learn more about brand trust!

2024 AWARDS and RATINGS

FORMULA FOR GETTING BRAND TRUST RIGHT

HOW DO YOU BUILD BRAND TRUST?