WHAT IS AMERICA’S MOST TRUSTED MOWER BRAND?
2023 Best Mower
Whether mowing your front yard or an expansive area surrounding your home, having the right mower can make all the difference. Today, mowers make yard work easier to perform with effortless steering, easy-to-use attachments, and vehicles that can bring a bit of joy to the experience. When shopping for a new mower, comfort and convenience are essential features, as well as value and brand. There are several options available to people shopping for a mower, so how do you know the best mower? What lawn mower brand do you trust the most?
2023 America’s Most Trusted Study
Founded in 2011, Lifestory Research America's Most Trusted® study provides insight into how people shop for products based on trust. Customers' trust is what separates brands and companies from their competition and peers. Trust increases revenues, lowers costs, and boosts customer satisfaction. A brand's trustworthiness sets it apart from its competitors.
Using social and opinion science approaches to research, we aim to provide consumer-driven data insights that adhere to high-quality consumer insight standards. Our annual surveys collect information about what consumers think and feel about different brand products, and we share insights once a year about which brands consumers most trust.
The rankings are based on the Net Trust Index Quotient Score as defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists. Trust Advocates show significant trust in a brand, but Trust Antagonists express distrust. The brand with the highest Net Trust Index Quotient Score in the product research study has the highest consumer trust.
What are the top mower brands people trust the most?
2023 America’s Most Trusted Mower
The Lifestory Research 2023 America’s Most Trusted® Mower Study found John Deere as the most trusted brand among people considering the purchase of a mower. With a Net Trust Quotient Score of 132.2, John Deere had the highest trust rating among the most popular mowers.
The most trusted mower brands, in order, were John Deere, Honda, Toro, Husqvarna, Craftsman, Troy-Bilt, Snapper, Cub Cadet, Black+Decker, Ryobi, Swisher, and Ego. John Deere received the best reviews and trust ratings among the most popular mower brands as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Mower ranking is based on 5,047 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a mower.
If a mower brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. For mower brands to qualify and be included in the national ratings, the number of survey responses needed to exceed a 95% confidence level with a margin of error less than 3% for each mower brand in the study.
Trust is a direct measure of how people rank the quality of a mower, review and evaluate the quality of a mower, and ultimately assess customer satisfaction. See the survey methodology and frequently asked questions for details.
TOP 12 Ranked Mower Brands – 2023 Study Ratings
| 1 | John Deere | 132.2 | ★★★★★ |
| 2 | Honda | 114.1 | ☆☆☆ |
| 3 | Toro | 113.7 | ☆☆☆ |
| 4 | Husqvarna | 112.4 | ☆☆☆ |
| 5 | Craftsman | 112.1 | ☆☆☆ |
| 6 | Troy-Bilt | 107.6 | ☆☆ |
| 7 | Snapper | 107.5 | ☆☆ |
| 8 | Cub Cadet | 106.7 | ☆☆ |
| 9 | Black+Decker | 106.1 | ☆☆ |
| 10 | Ryobi | 98.9 | ☆☆ |
| 11 | Swisher | 92.7 | ☆☆ |
| 12 | Ego | 89.8 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
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