WHAT IS AMERICA’S MOST TRUSTED HOME SEARCH WEBSITE?
2023 Best Website for New Home Search
Each year millions of people turn to search engines as they search for a new home. New home search websites provide shoppers a place to discover homes in their desired location, price, and style. Real-estate websites provide a marketplace in which homes can be listed, but these websites have evolved to provide information and research that supports home buyers and sellers. Today, you can discover multiple homes that match your preferences as well as evaluate the estimated value of each home. The rich data accompanying the new home search websites have become an essential tool for people selling and buying new homes.
2023 America’s Most Trusted Study
Lifestory Research's America's Most Trusted® study started more than a decade ago to understand better how trust influences customer decisions. Social and opinion science research practices that adhere to the highest quality standards are used in this research to provide consumer-driven data insights.
Every year, we conduct more than 50 studies in which we ask thousands of people about their perceptions and experiences with various brands and compile insights on which brands consumers trust the most. A brand's trustworthiness sets it apart from its competitors.
A ranking is based on a Net Trust Index Quotient Score based on three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. A brand with a high Net Trust Index Quotient Score is considered the most trusted among consumers, whereas a brand with a low Net Trust Index Quotient Score is the least trusted. See the survey methodology and frequently asked questions for details.
What are the top new home search websites people trust the most?
2023 America’s Most Trusted Home Search Website
The Lifestory Research 2023 America’s Most Trusted® Home Search Website Study found Zillow as the most trusted website among people shopping for a new home. With a Net Trust Quotient Score of 102.9, Zillow had the highest trust rating among the most popular new home search websites.
The most trusted new home search websites, in order, were Zillow, Realtor, Newhomesource, Homesnap, Point2homes, Trulia, Neighborhoods, Homes, Redfin, Movoto, and Homefinder. Zillow received the best reviews and trust ratings among the most popular websites as judged by consumers.
The Lifestory Research 2023 America’s Most Trusted® Home Search Website ranking is based on 46,293 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a new home and using search websites. To be considered, brands needed to receive enough survey responses to achieve a 95% confidence level with no more than a 3% margin of error.
Here we share the ranking among the most recognized websites in the 2023 America’s Most Trusted® study.
TOP 11 Home Search Websites Ranked – 2023 Study Ratings
| 1 | Zillow com | 102.9 | ★★★★★ |
| 2 | Realtor com | 99.9 | ☆☆☆ |
| 3 | Newhomesource com | 97.0 | ☆☆☆ |
| 4 | Homesnap com | 95.7 | ☆☆ |
| 5 | Point2homes com | 95.6 | ☆☆ |
| 6 | Trulia com | 93.8 | ☆☆ |
| 7 | Neighborhoods com | 93.3 | ☆☆ |
| 8 | Homes com | 93.3 | ☆☆ |
| 9 | Redfin com | 91.3 | ☆☆ |
| 10 | Movoto com | 91.2 | ☆☆ |
| 11 | Homefinder com | 89.9 | ☆☆ |
No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research
Results for prior years of the America’s Most Trusted® study can be found here.
Lifestory Research America's Most Trusted® Study results are based on survey responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website.
America's Most Trusted® is a registered trademark of Lifestory with all rights reserved.
We base our independent and unbiased ratings, reviews, and awards on detailed survey feedback based on the opinions of the people surveyed and the trust ratings they provide. Lifestory Research ratings are based on real people’s opinions and rigorous social scientific survey standards, including sample sizes that seek to represent the opinions of the group of people being surveyed. The ratings are not based on the personal opinions, tests, or experiences of Lifestory Research. The results of the studies are not derived from third-party reviews and ratings, editorial committees, or industry professionals.
Details of this annual research study are on the survey methodology page.
Additional insights and questions are answered in our press releases or the frequently asked questions.
Contact us to learn about Lifestory Research studies, products, and services.
Read these posts to learn more about brand trust