Samsung is America’s Most Trusted Television Brand

WHICH BRAND CAN YOU TRUST?

The Lifestory Research 2021 America’s Most Trusted® Television Brand study examines trust among consumers actively shopping for a television. The 2021 ranking is based on 10,886 people surveyed between January and December 2020 in the United States.  Brands included in the final ranking were nationally recognized by people who were actively shopping for a television. The Lifestory Research Net Trust Quotient Score measures the trust people hold of brands in multiple different product categories, including television brands. 

The trust score is calculated based on how thousands of people judge the merits of more than 500 brands and product segments. The most recognized television brands are among the nationally-ranked brands evaluated in the study. This approach provides insight into how brands are seen within the television product category and across product industries. Brands that rank at the top of the trust reviews are considered by shoppers to be the very best.  In the case of television shoppers, they believe that Samsung is the best television brand in the market.

Study participants’ responses are classified and defined by three levels of consumer trust: Trust Advocates, Trust Neutral, and Trust Antagonists.  A Trust Advocate is someone who expresses significant trust in a brand whereas a Trust Antagonist vocalizes distrust in a brand.  Our research finds that trust not only impacts purchase intent and word of mouth expressions, but trust acts as a source of fuel that can lift brand impressions of quality as well as other brand attribute judgments.  

Details of the method used in the research program can be found on the survey methodology page as well as in the Lifestory Research 2021 America’s Most Trusted® Television Brand Study national press release that can be found on the Lifestory Research website.  

The Lifestory Research 2021 America’s Most Trusted® Television Brand Study explores shopper perceptions of television brands and examines how each shopping event and brand encounter impacts customers’ overall value perceptions of television brands. The study investigates the questions asked when people are shopping for a television. What are the best television brands? Which television brands do people recommend? Which television brands can you trust?  What is the quality of different television brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line.  The study addresses television shopper reviews and summarizes net promoter, quality reviews, purchase intent, as well as a variety of other metrics.

The television brands that were found to be most recognized in the study Samsung, Sony, LG Electronics, Panasonic, Vizio, Sharp, Toshiba, and Hitachi. Brand awareness and brand familiarity were used to determine if a television brand was known well enough to be included in the national trust ranking.  Samsung received the highest Net Trust Quotient score and earned the #1 ranking of most trusted television brands.

Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.