Lawn Mower
JOHN DEERE IS AMERICA’S MOST TRUSTED LAWN MOWER BRAND
AMERICA’S MOST TRUSTED LAWN MOWER BRAND
John Deere has once again been identified as America’s Most Trusted® Lawn Mower Brand in the Lifestory Research study. This is the second consecutive year of the study of lawn mower brands, and also the second time that John Deere captured the top rank of the most trusted brand among people shopping for a lawn mower.
John Deere received the best reviews and trust ratings among the most popular lawn mower brands as judged by consumers. As the 2021 Lifestory Research America’s Most Trusted® Lawn Mower brand, John Deere generated a Net Trust Quotient Score of 111.8 and earned the only 5 Star Trust Rating among people actively shopping for a lawn mower.
Top Lawn Mower Brands Ranked – 2021 America’s Most Trusted Study
John Deere
Craftsman
Honda
Toro
Troy-Bilt
Husqvarna
Snapper
Black+Decker
Ego
Cub Cadet
Swisher
Ryobi
WHICH BRAND CAN YOU TRUST?
The Lifestory Research 2020 America’s Most Trusted® Lawn Mower Brand study examines trust among consumers actively shopping for a lawn mower. The 2020 ranking is based on 12,375 opinions of people surveyed between January and December in the United States. See the table for trust scores and ratings of the most popular lawn mower brands included in the 2021 study. The trust score is calculated based on how thousands of people judge the merits of more than 500 brands and product segments. Brands included in the final ranking were nationally recognized with enough survey responses to achieve a 95% confidence level with no more than a 2% margin of error. Details of the research process are found on the survey methodology page and in the Lifestory Research America’s Most Trusted® Lawn Mower Study national press release on the Lifestory Research website.
WHICH LAWN MOWER BRANDS DO PEOPLE RECOMMEND?
Brands included in the ranking were nationally recognized by people who were actively shopping for a lawn mower. The rankings are based on the Net Trust Index Quotient Score, which measures trust across more than 300 brands and product segments included in the study, and then rank-ordered within each product segment. The Lifestory Research America’s Most Trusted® Lawn Mower Study investigates shopper perceptions of lawn mower brands and explores how each shopping event and brand encounter impacts customers’ overall value perceptions of the brand. The study identifies service standards that influence customer experiences in the shopping journey for this kind of “at-home” product and summarizes net promoter, quality reviews, word of mouth impressions, and the brands people recommend to others.
The brands most recognized in the study were John Deere, Craftsman, Honda, Toro, Troy-Bilt, Husqvarna, Snapper, Black+Decker, Ego, Cub Cadet, Swisher, and Ryobi. Brand awareness and brand familiarity are used to determine if a brand is in the national trust ranking. John Deere received the highest Net Trust Quotient score and earned the #1 ranking of most lawn mower brands. This is the second year in a row where John Deere has earned the top-ranked brand in the Lifestory Research America’s Most Trusted Lawn Mower brand study.
Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.