America's Most Trusted Microwave Brand

Trust in appliance brands is among the most important criteria people use to search for new homes, remodel a kitchen, or replace an existing kitchen appliance. In the Lifestory Research America’s Most Trusted® study, we ask thousands of people actively shopping for a kitchen appliance or other products, which brands do they trust the most?

For the third consecutive year, Bosch is recognized as the Lifestory Research 2021 America's Most Trusted® Microwave Appliance.  Bosch has won America’s Most Trusted distinction in 2019, 2020, and 2021 for the kitchen Microwave appliance product category.  Bosch has consistently captured the trust of shoppers among other kitchen appliance product groups, including dishwashers and refrigerators.

Bosch Microwaves received the highest trust ratings among the most recognized Microwave brands in the United States.  As the 2021 Lifestory Research America's Most Trusted® Microwave Appliance brand, Bosch produced a Net Trust Quotient Score of 114.4 and received the 5 Star Trust Rating among people shopping for new Microwave appliances.  The trust score is calculated based on how thousands of people judge the merits of more than 500 brands and product segments. In the final ranking, brands were nationally recognized with enough survey responses to achieve a 95% confidence level with no more than a 2% margin of error.  What are the best Microwave brands?  

Top 10 Microwave Brands Ranked – 2021 America’s Most Trusted Study

  1. Bosch

  2. KitchenAid

  3. Cuisinart

  4. Samsung

  5. LG

  6. Maytag

  7. Whirlpool

  8. GE

  9. Panasonic

  10. Frigidaire

  11. Amana

  12. Oster

  13. Sharp

  14. Westinghouse

  15. Magic Chef

See the Microwave Brands table for trust scores and ratings from the 2021 study.

2021 America's Most Trusted® Microwave Appliance
 
 

Which Microwave appliance brand can you trust?

The 2021 ranking of Microwave appliance brands is based on 13,378 people actively shopping for a Microwave appliance between January and December in the United States 2020. The national ranking includes the largest Microwave appliance brands selling in the United States. The final trust ranking of brands were brands known throughout the United States as measured by brand awareness. The survey methodology and study details are on the methodology page and in the Lifestory Research America's Most Trusted® Kitchen Appliances national press release.

What Microwave do people recommend? 

The Lifestory Research America's Most Trusted® Study investigates brand perceptions among people searching for a new product, including home appliances.  The study measures customer experiences in the shopping journey and how brand encounters impact word of mouth, quality evaluations, brand trust, and several other brand performance measures.  The Trust Quotient Score generated from shoppers allows brands to be ranked and compared across several product categories. 

The national ranking of brands includes a star rating system.  Brands that generate a 5-star rating are those found to be most trusted by shoppers.  Bosch received the highest Net Trust Quotient score and earned the #1 ranking of most trusted Microwave appliance brands.  Bosch has achieved the top-ranked brand in the Lifestory Research America's Most Trusted study three consecutive years from 2019-2021 among people shopping for a new Microwave appliance.

The most recognized Microwave appliance brands in the study included Bosch, KitchenAid, Cuisinart, Samsung, LG, Maytag, Whirlpool, GE, Panasonic, Frigidaire, Amana, Oster, Sharp, Westinghouse, and Magic Chef. Bosch received the highest Net Trust Quotient score and earned the #1 ranking of most trusted Microwave appliance brands.

Please contact us to learn more about Lifestory Research services and detailed reporting of America's Most Trusted Study.

Lifestory Research America's Most Trusted® Study results are based on survey participants’ responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.