America’s Most Trusted Computer Brand

The Lifestory Research 2021 America’s Most Trusted® Computer Brand Study identified Apple as the most trusted brand among people familiar with the computer brand. America’s Most Trusted® Study is a large-scale survey of consumers in the United States that seeks to identify the brands that people trust the most within their respective industries.

America’s Most Trusted® Study is a proprietary, independent study that measures perceptions of 500+ companies—to determine which consumers view brands as today’s trusted brands. The Net Trust Quotient Score—created by Lifestory Research—is an objective ranking that identifies the brands most successful in putting their customers first and earning their trust.

The Lifestory Research 2021 America’s Most Trusted® Computer Brand Study found Apple as the most trusted brand among people considering purchasing a personal computer. Apple generated a Net Trust Quotient Score of 116.5 and a 5 Star Trust Rating among people who actively shop for a computer. Apple generated the best reviews and trust ratings among the most popular computer brands as rated by consumers.

Top 9 Computer Brands Ranked  – 2021 America’s Most Trusted Study

  1. Apple

  2. Microsoft

  3. HP

  4. Dell

  5. Samsung

  6. Lenovo

  7. Toshiba

  8. Asus

  9. Acer

The Lifestory Research 2021 America’s Most Trusted® Computer Brand study examines trust among consumers actively shopping for a computer. The 2021 ranking is based on 12,715 people over the past 12 months of the study that surveyed people between January and December in the United States.  See the table for trust scores and the most trusted ratings of the most popular computer brands in the 2021 study. 

2021 America’s Most Trusted® Computer
 
 

WHICH BRAND CAN YOU TRUST?

The Lifestory Research Net Trust Quotient Score measures the trust in multiple different product categories, including computer brands. The trust score is formulated based on how thousands of people judge the merits of the study's brands. The rankings are based on the Net Trust Index Quotient Score. Scores are standardized across more than 500 brands and product segments included in the study and then rank-ordered within each product segment. The most recognized computer brands are among the nationally-ranked brands evaluated in the study. The study questions people who are actively shopping for a computer. What are the best computer brands? Which brands do people recommend? Which brands can you trust? What is the quality of different brands? The study also identifies critical service standards that drive higher customer experiences and the bottom line.

The brands that were most recognized in the study were Apple, Microsoft, HP, Dell, Samsung, Lenovo, Toshiba, Asus, and Acer. Apple received the highest Net Trust Quotient score and earned the #1 ranking of most trusted computer brands.

Details of the method used in the research program can be found on the survey methodology page and the Lifestory Research 2021 America’s Most Trusted® press release that can be found on the Lifestory Research website.

Lifestory Research America's Most Trusted® Study results are based on survey participants responses and should not be considered legal or financial advice. Your experiences may vary. For details, see our Terms of Use and Legal Notices on the Lifestory Research website. No promotional use or advertising can be made of America's Most Trusted® survey results without the express prior written consent of Lifestory Research.